Blasphemy to a small business owner is walking away from a sale.  I need to pay back my start-up costs.  I need to cover my fixed operating expenses I.e. payroll, rent, etc. All revenues are needed.  All revenue is good.  All revenues are equal. Right? No.  Not necessarily.  As hard as it is to walk… Continue Reading…

In our last blog, Jim emphasized the importance of identifying your brand in the beginning stages of your business. If you think your business is too small to work on branding, I encourage you to read his blog here: https://crossroadcoach.com/branding/ As a brief review, what does your brand include? Your Target Market Your Value You Provide… Continue Reading…

Our clients are small businesses, owned and operated by individuals, usually started with little more than desire and a decent idea.  If you’ve run a small business, you know the feeling of watching every dollar; only wanting to act on very necessary things with a direct impact on the bottom line. Nearly all my clients… Continue Reading…

I get so excited when I get to meet with a new business client, especially one who is starting a new business! I think about all of the progress that can be made because this is a person who is getting help at the beginning. But, then I often hear phrases like: “If we start… Continue Reading…