I’m sure you’ve heard it many times before, but I’ll say it again: email marketing is still a worthy investment for businesses. Why? According to Leighton Interactive, email marketing still has an enormous ROI of 3,800% (on average). This means for every dollar spent on email marketing, there is a $38 return. Just as… Continue Reading…

Ephesians 4:16 outlines the importance of a team in our faith. Without a community to rely on, we risk failing to fully glorify God in our actions. Likewise in the workplace, unfocused team efforts can cause major failures in companies, like reduced sales, lower employee retention rates, and dissatisfied customers. Creating a team built on… Continue Reading…

When people ask about business coaching, it becomes apparent that the idea of coaching varies between individuals. The common thread is that everyone comes seeking help with some area of their business, but the starting point is all over the map. “I’m having such a hard time with employee turnover. As soon as I get someone trained… Continue Reading…

A Strong Foundation Our method for marketing at Crossroads has always begun with a firm understanding of our clients’ businesses. We start our business coaching by identifying and building a client’s vision, mission, and team. When businesses promote messages based on their foundation, our marketing strategies have a greater impact on consumers. One of the… Continue Reading…