Create a strong foundation for manageable, steady growth.

Build a Successful Business Based On Christian Values. 

The Five Essential Keys to Small Business Success

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These 5 Keys to Success aren’t taught in business school. They aren’t published in Fast Company, Forbes, or Entrepreneur Magazine. They aren’t mentioned by 99.9% of small business experts. But, if you are aware of them, they can be your #1 biggest advantage in achieving success in your small business.

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The Latest Guidance From Our Blog…

  • patience

    Patience: Be Careful What You Pray For

    August 16, 2018 | Written by:

    A friend once told me to “be careful what you pray for” because “God may answer your prayer in a way you don’t expect.” She made this statement because we had been talking about her recent prayer to have more patience in her life. She felt rushed and was easily frustrated if things didn’t work… Continue Reading…

  • walk away from a sale

    When To Walk Away From A Sale

    August 9, 2018 | Written by:

    Blasphemy to a small business owner is walking away from a sale.  I need to pay back my start-up costs.  I need to cover my fixed operating expenses I.e. payroll, rent, etc. All revenues are needed.  All revenue is good.  All revenues are equal. Right? No.  Not necessarily.  As hard as it is to walk… Continue Reading…

  • target audience

    How to Effectively Target Your Target Audience through Digital Advertising

    August 2, 2018 | Written by:

    In our last blog, Jim emphasized the importance of identifying your brand in the beginning stages of your business. If you think your business is too small to work on branding, I encourage you to read his blog here: https://crossroadcoach.com/branding/ As a brief review, what does your brand include? Your Target Market Your Value You Provide… Continue Reading…

  • branding

    We’re Too Small To Work On Branding… Aren’t We?

    July 25, 2018 | Written by:

    Our clients are small businesses, owned and operated by individuals, usually started with little more than desire and a decent idea.  If you’ve run a small business, you know the feeling of watching every dollar; only wanting to act on very necessary things with a direct impact on the bottom line. Nearly all my clients… Continue Reading…

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