5 Basics of Social Media for Christian Business Owners

Mar 31, 2014, Written by Sue Miley

There are many social media experts spewing daily advice and content all over the web. Yet, many small businesses I know spend time and money on social media with no confidence that it is worth the investment. And, although social media is constantly changing, there are definitely some basic guidelines that are important as foundational first steps to any small business, or Christian Business, owner’s success on social media platforms.

5 Foundational Tips for Your Social Media Account

Consistent

You need to post things consistently.

Setting up an account that doesn’t have any updates or content doesn’t help at all and could hurt you.  Or having content that hasn’t been updated for 2 or 3 months sends the message “don’t come back here regularly, there is nothing to see.”

Relevant

Make sure the posts and updates are about your niche.

Don’t laugh, but I have seen some sites that are managed by outsourced social media firms that post very distantly-related content.  You want to tie the content back to your core business and provide information that your target audience would look to you for.

Personal

Share posts and updates that are from you.

I agree that we need to also curate and share information from other sources, but your followers want to know what your company is doing or what you think.  Going to your facebook page and only seeing random, distantly-related articles from other outside sources doesn’t build my confidence in you and your company.  A combination is fine.

Visual

If you have a visual company, meaning a product or service where pictures tell the story, then post pictures of your work.

Photos are known to do better on attracting people than text alone.  If you are a photographer, interior designer, builder, baker, restaurant owner or any other business that has visually appealing work….share pictures.

Connected

Send people back to your website.

Another foundational piece of social media advice  out amongst the internet is that we, the business owner, do not own the pages and profiles on social media platforms.  Facebook or Linkedin could shut down our profile for any number of reasons and all of our content and followers are gone.  We own our website.  This should be the hub of our content and connections.  Send people back to your site consistently, not to someone else’s site.

I know it is still hard to focus on social media when you are wearing so many hats in your business already.  Outsourcing your social media is an option, but if they are not going to follow these basic rules, then it is a waste of money in my opinion.

Whether it is your time or an outsourced vendor, it is better to do a little well and consistently than to do more that has no impact.

Check out your social media pages.  Do you have consistent, visually appealing, relevant content being shared on your business pages with weekly opportunities for a follower to click on a link and find their way back to your website?

These are the basic goals all small business owners need to focus on for their small business social media sites.

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sue Miley

Sue Miley MBA, MA, LPC helps small business owners build successful businesses on a foundation of Christian values. After 20 years in business, and 10 years as a Christian counselor, Sue uses a combination of faith, business and psychology to help clients in business and in life.

Related Posts

marketing partner

Tips for Finding the Right Marketing Partners for Your Small Business

By Sue Miley | October 4, 2023

It is hard for small business owners to part with their hard-earned dollars, and it is challenging when you need to know if your investment […]

Read More
instagram reels for business

3 Reasons Why You Should Use Instagram Reels for Your Business

By Marie Massonneau | July 31, 2023

Reels are among the most innovative features released by Instagram since Stories. Every day over 200 million active users visit at least one business profile. […]

Read More
how to ask for a review

6 Must-Have Tips To Get Customer Reviews Easily

By Marie Massonneau | March 21, 2023

The best way to improve a company’s online reputation and visibility is to collect customer reviews. Online reviews can also help increase conversions and sales. […]

Read More