Are You a Niche Marketing Unbeliever?

Jun 20, 2009, Written by Sue Miley

Niche Marketing - Clarity on Your Business

For those who struggle to narrow down to one niche, I am with you.  If God gave us skills to help a variety of people and groups and confirmed it with passion, then how can we only focus on one group?  And if I only focus on one group, which one?  I love them all.  And so goes the questioning and doubts of the niche marketing unbeliever.

Niche Marketing Doesn’t Feel Right

I am with you in heart, but my intellect and experience tell me otherwise.  My intellect says:

  • It is much more cost-effective to market to one particular group.
  • My services will be more focused and in-depth if I niche.
  • I don’t have to keep watering down my message to make sure it is applicable to everyone.
  • I will become more of an expert if I stay focused on working and learning in a narrower field.

But the interesting thing I see with my experience when I niche and others niche is:

  • Richer, deeper relationships with my customers/clients.
  • A more interactive community because we are all on the same page.
  • An opportunity to add value to my clients by connecting them with each other as they have a common bond.
  • An ongoing path of future products and services as we grow together.
  • The ability to service more clients as the products and services I work on will almost always be applicable to multiple clients instead of just one.

I have a conflicted heart, a logical brain, and some positive personal experience…am I on board yet?  When I read the description of my experience it seems like a Godly path.  The niche focuses on deeper relationships, effectively helping more people, and doing better, more in-depth work, which all would glorify God.  So my last hold-out argument would be “But what if God wants me to help all kinds of people?  What if He doesn’t want me to niche?   After all, He has sent me clients in all of these areas in the past.”

Niche Marketing Doesn’t Keep God From Sending Us Business

That has honestly been my reasoning.  However, if we think this through, even if we niche our marketing, and focus on our niche in our work, God can still send us other business.  He can open doors and close doors.  If our plan isn’t what God wants, I believe if He knows us to desire His will and to be obedient, He will redirect us.  If a more focused approach was His plan all along, we would see the fruits in some form.  It may be more clients or it may just be clients who are a better fit.

What I am saying is that I am ready to take the plunge all the way.  I won’t keep hedging and shifting.  I will stay focused on helping Christian small business owners lead their organizations based on biblical principles and sound business strategies.  I am a niche marketing believer. Are you?

Reader Interactions

Comments

  1. donniebryant says

    Happy Saturday, Ms. Miley!

    I appreciate this post, and I can relate in a major way. It took me a very long time to choose any direction to point my entrepreneurial drive in. And my focus is still fairly broad.

    I believe that God created us to with niches in mind. If we acknowledge Him in all our ways, He will direct our paths (Proverbs 3:6) toward the place He wants us to be in.

    We are fearfully and wonderfully made according to His desires for our lives (Psalm 139:14).

    We are all gifted in unique ways by the Lord (1 Corinthians 12). We are special, and falling into a niche is a natural result.

    Again, thanks for your post. Have a great day!

    DB

  2. suemiley says

    Thanks DB,
    Proverbs 3:5-6 have always been a personal favorite and definitely my motto.

    I don’t see a link to your site; what is the address?

    Sue

Leave a Reply

Your email address will not be published. Required fields are marked *

Sue Miley

Sue Miley MBA, MA, LPC helps small business owners build successful businesses on a foundation of Christian values. After 20 years in business, and 10 years as a Christian counselor, Sue uses a combination of faith, business and psychology to help clients in business and in life.

Related Posts

marketing partner

Tips for Finding the Right Marketing Partners for Your Small Business

By Sue Miley | October 4, 2023

It is hard for small business owners to part with their hard-earned dollars, and it is challenging when you need to know if your investment […]

Read More
instagram reels for business

3 Reasons Why You Should Use Instagram Reels for Your Business

By Marie Massonneau | July 31, 2023

Reels are among the most innovative features released by Instagram since Stories. Every day over 200 million active users visit at least one business profile. […]

Read More
how to ask for a review

6 Must-Have Tips To Get Customer Reviews Easily

By Marie Massonneau | March 21, 2023

The best way to improve a company’s online reputation and visibility is to collect customer reviews. Online reviews can also help increase conversions and sales. […]

Read More