Ashley D'Aubin
It may be that all it takes is one glance at your 6-month goals or your weekly to-do list to give up on the idea of taking a vacation. You couldn’t possibly imagine packing a bag and heading out of town for some R&R, even if you knew it was much-needed. If just the thought […]
Read More
As a small business owner, the word “clarity” may seem like a luxury. Gee, it would be nice to have some clarity about the direction of my business. I wish I had clarity about our business vision… it feels so different than when I started out. I wonder what it feels like to actually […]
Read More
Many business owners have to be up early, it’s easy to assume that they are automatic morning people. That they rise with the sun and start their day with a smile. However, this is not always the case. Whether you are a morning person or a night owl is truly woven into the fabric of […]
Read More
Having a social media presence for your business is more than making a Facebook page, using hashtags and posting every now and then. The point is not to keep up appearances, but rather to use your content to build your brand… to tell people about your business and why you’re different from your competitors. Do […]
Read More
A cellular sound interrupts Abigail as she stumbles into the house after a long day of work. She drops her things, glances at her phone and sees that she has a text message from her boss. She nervously opens the message and reads: “Hey, great job on the presentation today!” She lets out a great sight […]
Read More
Anyone can pay for an ad. Anyone can hire a designer to create the pieces of a great campaign. Anyone can purchase a billboard to get their message across. But, as business owners, we all want to master this sought-after form of marketing: word-of-mouth marketing. Word-of-mouth marketing is defined as oral or written recommendations by […]
Read More
We live in an overworked, overwhelmed, overburdened society – and I am over it. Our nonstop schedules and never-ending to-do lists keep us moving from thing to thing to thing. There’s never time for a moment of rest or free time. And, if we do see a blank spot on our iCals, what do we […]
Read More
With word-of-mouth being one of the most successful and sought-after forms of advertising, customer service is extremely important, always. The way your employees treat your customers, the attitude and culture of your team, the tone of voice used during phone calls, and even how you engage with your audience via social media – these are […]
Read More