Shelby Thomas

Being Stuck is Okay

Why Being Stuck is Okay

By Shelby Thomas / May 19, 2020 / 0 Comments

About a year ago while working on a large, mentally-straining project, I had a personal revelation: being stuck is okay. Even good. Creatives may refer to this ‘stuckness’ as “creative block”, “mental block“, etc. Whatever the word is for it, we all understand it’s a stressful place to be in. You can’t move forward on […]

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4 Questions to Guide Your Next Project

By Shelby Thomas / November 7, 2019 / Comments Off on 4 Questions to Guide Your Next Project

It’s hard to believe, but we are approaching the end of 2019. Every year is filled with wins and losses, lessons learned, and inspiration for the future. At Crossroads, we’ve had one of our busiest years ever, which has brought new challenges along with its accomplishments. Things aren’t showing any signs of slowing down, so […]

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Losing Emails in Spam? Here’s What to Do

By Shelby Thomas / September 25, 2019 / Comments Off on Losing Emails in Spam? Here’s What to Do

As we try to deal with information overload in today’s digital age, the less distractions the better. Email, social and phone notifications ping us throughout the day, having a significant impact on our productivity and stress. While these distractions do seem overwhelming, it’s refreshing to know that emails services and social media platforms are implementing changes […]

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How (and Why) to Enjoy Your Job Every Day

By Shelby Thomas / July 31, 2019 / Comments Off on How (and Why) to Enjoy Your Job Every Day

Whether you’ve been stuck in the same job for a decade or are a newly minted entrepreneur, you’re going to experience days when motivation is low, there is anxiety about the upcoming workload, or you are lacking confidence about the value you offer. We’ve all been there, and if you stay there, those feelings and […]

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No One is Seeing Your Posts (and what to do about it)

By Shelby Thomas / June 12, 2019 / Comments Off on No One is Seeing Your Posts (and what to do about it)

Earlier this year, Facebook and its tagalong, Instagram, made the decision to stop showing your posts. Well, let me dial my exaggeration back a tad. They decided that only around 10% of your followers will see your posts on average. For many businesses, this resulted in nearly a 50% decrease in organic reach from 2018, […]

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3 Common Mistakes Using a Traditional Marketing Funnel

By Shelby Thomas / April 25, 2019 / Comments Off on 3 Common Mistakes Using a Traditional Marketing Funnel

So, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]

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Is Your Website Limiting Your Marketing Success?

By Shelby Thomas / March 21, 2019 / Comments Off on Is Your Website Limiting Your Marketing Success?

Take a minute and think about your current website, keeping in mind these 3 key characteristics: Design Functionality Flexibility The third point may have stood out to you. We are not referring to responsiveness, which is a function of design, but rather 1) how much control/access you have to make changes, and 2) how easily […]

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conversions

Focus on What Matters: Marketing Results in 2019

By Shelby Thomas / January 31, 2019 / 1 Comment

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.”  John Doerr, Measure What Matters While launching 2019 with one of our busiest months ever, our team has also been strategizing new objectives and key results for Crossroads and our clients. This annual goal-setting process got a major […]

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