Shelby Thomas

The Art of Troubleshooting

On The Art of Troubleshooting: A Better Way to Solve Problems

By Shelby Thomas / October 19, 2020 / 0 Comments

Throughout my career, the most helpful skill I have learned to develop is troubleshooting, or put more generally, problem-solving. The reason this is so important is that it keeps the project, and your team, moving, therefore limiting and breaks in momentum. Losing momentum and staying stuck can be a huge driver of low morale. People […]

Read More
Project Success

How to Double Your Project Success Rate

By Shelby Thomas / August 3, 2020 / 0 Comments

How have your projects been going lately? Are you sailing smoothly through your project timelines and completing them before deadlines, or are you scurrying to throw things together at the last minute? Take a minute to think the projects you have worked on in the last year. How many would you say were completed on […]

Read More
Being Stuck is Okay

Why Being Stuck is Okay

By Shelby Thomas / May 19, 2020 / 0 Comments

About a year ago while working on a large, mentally-straining project, I had a personal revelation: being stuck is okay. Even good. Creatives may refer to this ‘stuckness’ as “creative block”, “mental block“, etc. Whatever the word is for it, we all understand it’s a stressful place to be in. You can’t move forward on […]

Read More

Creating Special Ad Audiences in 2020

By Shelby Thomas / February 4, 2020 / 0 Comments

Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]

Read More

4 Questions to Guide Your Next Project

By Shelby Thomas / November 7, 2019 / 0 Comments

It’s hard to believe, but we are approaching the end of 2019. Every year is filled with wins and losses, lessons learned, and inspiration for the future. At Crossroads, we’ve had one of our busiest years ever, which has brought new challenges along with its accomplishments. Things aren’t showing any signs of slowing down, so […]

Read More

Losing Emails in Spam? Here’s What to Do

By Shelby Thomas / September 25, 2019 / 0 Comments

As we try to deal with information overload in today’s digital age, the less distractions the better. Email, social and phone notifications ping us throughout the day, having a significant impact on our productivity and stress. While these distractions do seem overwhelming, it’s refreshing to know that emails services and social media platforms are implementing changes […]

Read More

How (and Why) to Enjoy Your Job Every Day

By Shelby Thomas / July 31, 2019 / 0 Comments

Whether you’ve been stuck in the same job for a decade or are a newly minted entrepreneur, you’re going to experience days when motivation is low, there is anxiety about the upcoming workload, or you are lacking confidence about the value you offer. We’ve all been there, and if you stay there, those feelings and […]

Read More

No One is Seeing Your Posts (and what to do about it)

By Shelby Thomas / June 12, 2019 / 0 Comments

Earlier this year, Facebook and its tagalong, Instagram, made the decision to stop showing your posts. Well, let me dial my exaggeration back a tad. They decided that only around 10% of your followers will see your posts on average. For many businesses, this resulted in nearly a 50% decrease in organic reach from 2018, […]

Read More