Shelby Thomas

Advertising Mistakes

Avoid These Advertising Mistakes

By Shelby Thomas / March 29, 2021 / 0 Comments

One of the biggest focus areas for our marketing team is managing digital advertising campaigns for our clients. From search and social PPC (pay-per-click) campaigns to YouTube video ads, we help craft content and choose the best platform to achieve our clients’ marketing goals. Many of our clients are small business owners who have never […]

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Planning Your Time

Planning Your Time When You Don’t Have Time

By Shelby Thomas / February 8, 2021 / 0 Comments

To be honest, I have never been a big planner. I’m more of a do’er. I thrive in a high production environment and usually feed off getting things done. I think it’s the “stillness” of planning for me. There is nothing to do but sit and think, which to someone who hasn’t reaped the benefits […]

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How To Build Brand Authority

How to Build Brand Authority

By Shelby Thomas / December 7, 2020 / 0 Comments

The marketing landscape has been a wild ride in 2020. Businesses have had to close, open, close again, ramp up again, and so on. It’s been less than optimal for business owners and their staff, to say the least.However, it’s been just as hard on consumers. Many have had their favorite companies go out of […]

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The Art of Troubleshooting

On The Art of Troubleshooting: A Better Way to Solve Problems

By Shelby Thomas / October 19, 2020 / 0 Comments

Throughout my career, the most helpful skill I have learned to develop is troubleshooting, or put more generally, problem-solving. The reason this is so important is that it keeps the project, and your team, moving, therefore limiting and breaks in momentum. Losing momentum and staying stuck can be a huge driver of low morale. People […]

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Project Success

How to Double Your Project Success Rate

By Shelby Thomas / August 3, 2020 / 0 Comments

How have your projects been going lately? Are you sailing smoothly through your project timelines and completing them before deadlines, or are you scurrying to throw things together at the last minute? Take a minute to think the projects you have worked on in the last year. How many would you say were completed on […]

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Being Stuck is Okay

Why Being Stuck is Okay

By Shelby Thomas / May 19, 2020 / 0 Comments

About a year ago while working on a large, mentally-straining project, I had a personal revelation: being stuck is okay. Even good. Creatives may refer to this ‘stuckness’ as “creative block”, “mental block“, etc. Whatever the word is for it, we all understand it’s a stressful place to be in. You can’t move forward on […]

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Creating Special Ad Audiences in 2020

By Shelby Thomas / February 4, 2020 / 0 Comments

Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]

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4 Questions to Guide Your Next Project

By Shelby Thomas / November 7, 2019 / 0 Comments

It’s hard to believe, but we are approaching the end of 2019. Every year is filled with wins and losses, lessons learned, and inspiration for the future. At Crossroads, we’ve had one of our busiest years ever, which has brought new challenges along with its accomplishments. Things aren’t showing any signs of slowing down, so […]

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