Shelby Thomas

3 Common Mistakes Using a Traditional Marketing Funnel

By Shelby Thomas / April 25, 2019 / 0 Comments

So, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]

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Is Your Website Limiting Your Marketing Success?

By Shelby Thomas / March 21, 2019 / 0 Comments

Take a minute and think about your current website, keeping in mind these 3 key characteristics: Design Functionality Flexibility The third point may have stood out to you. We are not referring to responsiveness, which is a function of design, but rather 1) how much control/access you have to make changes, and 2) how easily […]

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Focus on What Matters: Marketing Results in 2019

By Shelby Thomas / January 31, 2019 / 1 Comment

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.”  John Doerr, Measure What Matters While launching 2019 with one of our busiest months ever, our team has also been strategizing new objectives and key results for Crossroads and our clients. This annual goal-setting process got a major […]

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Tips for Cultivating Creativity to Master Your Work

By Shelby Thomas / December 20, 2018 / 0 Comments

If you have a real passion for what your work – an omnipresent desire to improve and master your area, then you most likely have encountered the frustration that comes when progress seems to slow down. Maybe you have been focusing on a specific area and searching for a solution that seems fleeting. Or perhaps […]

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Overcoming 5 Graphic Design Mistakes for the Non-Designer

By Shelby Thomas / November 15, 2018 / 0 Comments

  When I first started my career out of college, I was a full-time graphic designer for a chemical corporation. I was often handed presentations or documents that were thrown together at the last minute and asked to make them “look nice”. My bosses that gave me the assignments did not come from a design […]

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Boo! Don’t be Frightened by Digital Marketing…

By Shelby Thomas / October 18, 2018 / 0 Comments

  “Hello, could your site handle more traffic?” … “I’ve been impressed with your site, how would you like to receive 2,000 clicks per month with this limited time offer?!” … “Are you interested in increasing your domain authority and page rank over your competitors?” Sound familiar? We get it – you’ve most likely been […]

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The Show Must Go On: 3 Tips for Overcoming Doubt

By Shelby Thomas / September 20, 2018 / 0 Comments

“But let him ask in faith, with no doubting, for the one who doubts is like a wave of the sea that is driven and tossed by the wind.” – James 1:6 Have you ever felt like the wave James describes above? When we let doubt creep in our business or personal lives because of […]

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How to Effectively Target Your Target Audience through Digital Advertising

By Shelby Thomas / August 2, 2018 / 0 Comments

  In our last blog, Jim emphasized the importance of identifying your brand in the beginning stages of your business. If you think your business is too small to work on branding, I encourage you to read his blog here: As a brief review, what does your brand include? Your Target Market Your Value You […]

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