Shelby Thomas
About a year ago while working on a large, mentally-straining project, I had a personal revelation: being stuck is okay. Even good. Creatives may refer to this ‘stuckness’ as “creative block”, “mental block“, etc. Whatever the word is for it, we all understand it’s a stressful place to be in. You can’t move forward on […]
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Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]
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It’s hard to believe, but we are approaching the end of 2019. Every year is filled with wins and losses, lessons learned, and inspiration for the future. At Crossroads, we’ve had one of our busiest years ever, which has brought new challenges along with its accomplishments. Things aren’t showing any signs of slowing down, so […]
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As we try to deal with information overload in today’s digital age, the less distractions the better. Email, social and phone notifications ping us throughout the day, having a significant impact on our productivity and stress. While these distractions do seem overwhelming, it’s refreshing to know that emails services and social media platforms are implementing changes […]
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Whether you’ve been stuck in the same job for a decade or are a newly minted entrepreneur, you’re going to experience days when motivation is low, there is anxiety about the upcoming workload, or you are lacking confidence about the value you offer. We’ve all been there, and if you stay there, those feelings and […]
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Earlier this year, Facebook and its tagalong, Instagram, made the decision to stop showing your posts. Well, let me dial my exaggeration back a tad. They decided that only around 10% of your followers will see your posts on average. For many businesses, this resulted in nearly a 50% decrease in organic reach from 2018, […]
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So, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]
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Take a minute and think about your current website, keeping in mind these 3 key characteristics: Design Functionality Flexibility The third point may have stood out to you. We are not referring to responsiveness, which is a function of design, but rather 1) how much control/access you have to make changes, and 2) how easily […]
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