Shelby Thomas
A Strong Foundation Our method for marketing at Crossroads has always begun with a firm understanding of our clients’ businesses. We start our business coaching by identifying and building a client’s vision, mission, and team. When businesses promote messages based on their foundation, our marketing strategies have a greater impact on consumers. One of the […]
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“Do the thing and you will have the power”, wrote Ralph Waldo Emerson. Nothing rang truer as I stepped out into the sunlight this morning from the gym for the first time in almost a year. I think we often forget that our willpower is our own. Meaning, we have full control, at all times. At […]
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Inspiration for Simplicity People often ask me (or maybe I am just waiting for them to) about my sources for inspiration, values, and principles. As long as I can remember, I have been infatuated with a simpler time…a time not too long ago where it seemed respect, manners, higher thought, and discipline were held to […]
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Before I worked at Crossroads, I was a full-time graphic designer, then an e-commerce manager, while also being a digital marketing consultant on the side. I’ve worked with all types of small businesses, corporations and startups. Each client always approached marketing a little differently. But no matter how you approach it, it’s valuable to prioritize and understand its […]
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In marketing, I’m what they call a “brand loyalist”, a consumer that commits to preferred brands over time. But…I’m a bad one. I have this ongoing fallacy in my mind that thinks, “Surely this brand is the best, look at how amazing their products are! This brand totally fits my image and personality, and […]
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Is Your Website Working for You? Many of our blogs discuss helpful suggestions for managing your employees, yourself, and recruiting. But what about the only employee in your office who is objective, highly functioning, proactive, and also nice to look at? Well, if you have not found that person yet, have a look […]
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When you visit our website or browse our social media, it may not seem that we offer a wide range of logo design and marketing services. This is intentional, so let us explain! When I was studying marketing in college, a lot of time was spent on strategy and goal setting, rather than marketing tactics. Far too […]
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Let’s face it, not everyone is a designer or a creative. If that’s you, it can create a lot of stress in your business to find creative content and photography that matches your brand and captures your audience. Brand photography is often an easy topic to overlook, but doesn’t come without consequences. Now more than ever, […]
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