Shelby Thomas
Before I worked at Crossroads, I was a full-time graphic designer, then an e-commerce manager, while also being a digital marketing consultant on the side. I’ve worked with all types of small businesses, corporations and startups. Each client always approached marketing a little differently. But no matter how you approach it, it’s valuable to prioritize and understand its […]
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In marketing, I’m what they call a “brand loyalist”, a consumer that commits to preferred brands over time. But…I’m a bad one. I have this ongoing fallacy in my mind that thinks, “Surely this brand is the best, look at how amazing their products are! This brand totally fits my image and personality, and I […]
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Is Your Website Working for You? Many of our blogs discuss helpful suggestions for managing your employees, yourself, and recruiting. But what about the only employee in your office who is objective, highly functioning, proactive, and also nice to look at? Well, if you have not found that person yet, have a look in front […]
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When you visit our website or browse our social media, it may not seem that we offer a wide range of logo design and marketing services. This is intentional, so let us explain! When I was studying marketing in college, a lot of time was spent on strategy and goal setting, rather than marketing tactics. Far too […]
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Let’s face it, not everyone is a designer or a creative. If that’s you, it can create a lot of stress in your business to find creative content and photography that matches your brand and captures your audience. Brand photography is often an easy topic to overlook, but doesn’t come without consequences. Now more than ever, […]
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When it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and Alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you […]
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