Shelby Thomas

Marketing Success

How to Setup Your Business for Marketing Success

By Shelby Thomas / January 25, 2018 / Comments Off on How to Setup Your Business for Marketing Success

Before I worked at Crossroads, I was a full-time graphic designer, then an e-commerce manager, while also being a digital marketing consultant on the side. I’ve worked with all types of small businesses, corporations and startups. Each client always approached marketing a little differently. But no matter how you approach it, it’s valuable to prioritize and understand its […]

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Never Say Never: Live in the Present and Avoid Judgement

By Shelby Thomas / November 9, 2017 / Comments Off on Never Say Never: Live in the Present and Avoid Judgement

In marketing, I’m what they call a “brand loyalist”, a consumer that commits to preferred brands over time. But…I’m a bad one. I have this ongoing fallacy in my mind that thinks, “Surely this brand is the best, look at how amazing their products are! This brand totally fits my image and personality, and I […]

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3 Key Features You Need on Your Website

By Shelby Thomas / August 24, 2017 / Comments Off on 3 Key Features You Need on Your Website

Is Your Website Working for You? Many of our blogs discuss helpful suggestions for managing your employees, yourself, and recruiting. But what about the only employee in your office who is objective, highly functioning, proactive, and also nice to look at? Well, if you have not found that person yet, have a look in front […]

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The Non-Creative’s Guide to Brand Photography

By Shelby Thomas / June 1, 2017 / Comments Off on The Non-Creative’s Guide to Brand Photography

Let’s face it, not everyone is a designer or a creative. If that’s you, it can create a lot of stress in your business to find creative content and photography that matches your brand and captures your audience. Brand photography is often an easy topic to overlook, but doesn’t come without consequences. Now more than ever, […]

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Should You Be Investing in Facebook Advertising?

By Shelby Thomas / April 20, 2017 / Comments Off on Should You Be Investing in Facebook Advertising?

When it comes to advertising, there is no company in the world that has more information about its users than Facebook. It includes much more than just your age, gender, and Alma mater. While those things are valuable for marketing purposes, Facebook also knows which websites you visit and how often, how much time you […]

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