One topic has resurfaced lately in many of my coaching discussions. Small business owners are hesitant to niche their brand. What does that mean? From a marketing standpoint it means to focus your marketing efforts on a specific niche. This is usually a specific target audience for your services or products. I wrote about this topic…
Blasphemy to a small business owner is walking away from a sale. I need to pay back my start-up costs. I need to cover my fixed operating expenses I.e. payroll, rent, etc. All revenues are needed. All revenue is good. All revenues are equal. Right? No. Not necessarily. As hard as it is to walk…
I get so excited when I get to meet with a new business client, especially one who is starting a new business! I think about all of the progress that can be made because this is a person who is getting help at the beginning. But, then I often hear phrases like: “If we start…
Kim sits in her office day dreaming about owning her own business. What would it be like to have time freedom and creative license to build a business the right way? She likes her job, but has just become a little routine. And of course, how “they” run things doesn’t always make sense. Josh already made the…