Everyone on Facebook is having their “best life yet”. Why aren’t I?
There are no messed up people in church. I don’t belong here.
That new business has the best sign, the perfect staff, a better location. I might as well close down now.
It always looks shinier, newer, and better from the vantage point of our reality.
But is it real.
Long before I ever became a counselor I learned this lesson.
Looks are deceiving.
The reality of the world is temporary at best.
My First Encounter
The company I worked for tended to hire senior managers from outside of our organization. My company was cool, but these guys coming from Procter and Gamble, Coca Cola, and Starbucks, were more cool. They were once hired by big national companies. I was still in the regional world. They worked on amazing product campaigns, had budget’s with an additional 3 to 6 figures, and just walked differently.
A few months into their new role, they were coming to me for help.
Magnified by the Viral World
Fast forward to about 5 years ago. I wanted to really jump into the world of coaching. I studied and searched online. I found my own coach. I quickly realized their was this inside group of coaches. You know the one’s that have each other at all of their virtual events, tweet back and forth, and basically make the rest of the coaching world believe they are making a killing with multiple streams of income, working two hours a day, and have client’s on waiting lists.
Until you go to one of their events and realize their virtual assistant isn’t reliable either. They get nervous speaking to groups too. You start to add it all up. Is this event really profitable?
Just Like You and I
I am not knocking them. Some try to sell their success as a sign of why we should use them. But, many are just like you and I. They are launching their business, starting their new job, and just trying to make things work.
Regardless, we still get psyched out. We wonder if we spent enough on our business cards.
We think, “What if I take out a loan and spruced up my website?”
Maybe it’s our business model.
And many times we actually make a change. Not because of someone else’s proven track record of success.
Beware Things Look Shinier in the Distance
No, many times it is just the false appearance of success.
The shiny new image. The plastered on smile. The copywriter’s spin.
The Eternal Business Plan
Remember your business started because of your vision. You are doing this to follow God’s plan for your life.
The best marketing plan is serving the people God sends you.
The best operating plan is to do everything to your best ability in a way that glorifies God.
The best financial plan is to follow biblical principles of stewardship.
In the long-run, that new store front you coveted…. That star sales person the other guy had…. That slick website……
While a few,
….the few who stay focused on Him
like a city on a hill that others want to follow.
Because a God vision is eternal. It doesn’t fade over time. It isn’t an outward appearance of success with an inner emptiness.
Not because of false appearances.
Not because of the world’s view of success
The city on a hill shines as a beacon. A light to other small business that you can build your business on your faith and fulfill a vision that others don’t have to covet, don’t have to compete against, don’t have to fear.
On the contrary, they are drawn to it.
Not external success.
Or even internal….