Our clients are small businesses, owned and operated by individuals, usually started with little more than desire and a decent idea. If you’ve run a small business, you know the feeling of watching every dollar; only wanting to act on very necessary things with a direct impact on the bottom line. Nearly all my clients…
I get so excited when I get to meet with a new business client, especially one who is starting a new business! I think about all of the progress that can be made because this is a person who is getting help at the beginning. But, then I often hear phrases like: “If we start…
I’m sure you’ve heard it many times before, but I’ll say it again: email marketing is still a worthy investment for businesses. Why? According to Leighton Interactive, email marketing still has an enormous ROI of 3,800% (on average). This means for every dollar spent on email marketing, there is a $38 return. Just as…
Ephesians 4:16 outlines the importance of a team in our faith. Without a community to rely on, we risk failing to fully glorify God in our actions. Likewise in the workplace, unfocused team efforts can cause major failures in companies, like reduced sales, lower employee retention rates, and dissatisfied customers. Creating a team built on…
When people ask about business coaching, it becomes apparent that the idea of coaching varies between individuals. The common thread is that everyone comes seeking help with some area of their business, but the starting point is all over the map. “I’m having such a hard time with employee turnover. As soon as I get someone trained…
A Strong Foundation Our method for marketing at Crossroads has always begun with a firm understanding of our clients’ businesses. We start our business coaching by identifying and building a client’s vision, mission, and team. When businesses promote messages based on their foundation, our marketing strategies have a greater impact on consumers. One of the…
Kim sits in her office day dreaming about owning her own business. What would it be like to have time freedom and creative license to build a business the right way? She likes her job, but has just become a little routine. And of course, how “they” run things doesn’t always make sense. Josh already made the…
When we are busy, we brag and complain at the same time. Whether we are bragging or complaining, we are smiling. It’s a warped cultural, entrepreneurial thing; yet in every industry, there are lulls. If you have ever been a client of mine, you have heard me encourage people to enjoy the quiet. Quiet doesn’t…
One major focus in the world today is time efficiency. Our keen alertness to how quickly our lives are moving is not only present but also important to several of us. We’re surrounded by time efficient programs: phone updates, traffic updates and maps, order-online features, delivery companies, online scheduling tools, video conferencing… you name it. In…
So let me paint a picture for you: You and another person are in a fight (significant other, parent, child, friend, etc). The two of you are going back and forth arguing about fill in the blank. In the midst of the argument, the other person talking is trying to make their point of why…