In today’s digital world, two of your businesses most powerful tools are your website and the information you receive from the analytics tracking code on your website. Most commonly used, Google analytics is a vital tool you should be using if you are not already. While it collects a large amount of useful information, it…
A client was telling me about significant turnover in this one position within their company. It turns out that once they hired the position the candidates couldn’t really do the job or were a really bad fit to the company. I asked questions about the hiring process and he basically felt that his manager wasn’t…
I love this season. Yes, Christmas and the New Year make for great holidays with my birthday nestled just prior; but, this is a business post. I’m talking about the transition from planning season to execution of energized plans. We have found our investments in business planning to pay large dividends. Increased sales, improved margins,…
If you have a real passion for what your work – an omnipresent desire to improve and master your area, then you most likely have encountered the frustration that comes when progress seems to slow down. Maybe you have been focusing on a specific area and searching for a solution that seems fleeting. Or perhaps…
There is nothing worse than getting a text from a client stating that one of their team has resigned. Why does that bother me? Because I know the chaos that is about to ensue: How long until they leave? Does anyone else know their job? Is it a position that is hard to hire? How…
Do you sometimes feel like none of the millions of ads you see on the internet are relevant to you or your interests? Or, have you ever run display ads and felt like they never reached relevant consumers? Well… have you ever noticed the small icon in the corner of many display ads? Whether you…
Do you know people who have “a list”? This list may be one stored away in the back of their minds or for those who are more serious about their experiences, it’s written down. This list contains the places that they will never step foot in again. You may even be thinking of a few…
Our client planning cycle seems like it has stretched a little this year. It might just be me, but I feel like we’re working plans a little deeper and farther than in years past. It’s good. Sales growth, operational improvements, capacity expansion, developing teams…. All good for the business, the employees and the owners. I…
When I first started my career out of college, I was a full-time graphic designer for a chemical corporation. I was often handed presentations or documents that were thrown together at the last minute and asked to make them “look nice”. My bosses that gave me the assignments did not come from a design background,…
The employee sat in silence as their boss went on about another round of changes to the project she was working on. There was nothing to say really. It would only extend the meeting and it wouldn’t change the outcome. No matter what, more time would be spent on this project, the prior work would…