By definition, everyone can’t be the best.
Is quality measured differently for Christians in business?
I don’t know about you, but I don’t think I have ever read a single company mission statement that did not espouse quality products or service? Not one!
Do you have a mission statement for your business? Does it express that you offer the “highest quality service” or “products with the best ingredients”?
Again, by definition, everyone can’t be the best.
And then, as Christians, is best measured by our competition? Is “the world” the standard?
There Are Many Great Books and Incredible Marketing About Being Great
Seth Godin writes about “remarkable” in his book Purple Cow. He claims being boring is the real risk. But, he doesn’t say to just change your mission statement to say you are the highest quality, unique, or different than the rest. He says we must actually be different!
Lexus tagline for years was “The Relentless Pursuit of Perfection”. Now their site says The Pursuit Continues and touts their newer tagline There is only one way to engineer a Lexus. The hard way!
We read about quality, the pursuit of quality, and that people want quality.
So we put it in our mission statement.
We Are Called To A Different Standard
As Christians in business, I think we are called to a higher standard. We can’t just claim quality and not embody it. The bible says that we should do everything to glorify God. We are guided to let our “yes be yes” and our “no be no”. Our integrity is at stake, and that is a reflection of more than just our business, but our God.
A Simple Test
Before you get defensive and claim that you do have a quality product or service, take this simple test. You, and God, may be the only one who knows the whole truth.
Are you absolutely doing your best? Best meaning creating the most value you possibly can in your product or service?
The question isn’t whether you are working really hard or putting in tons of hours. I am not asking if your idea is one of a kind, sound, interesting or inspiring. You may even have many satisfied customers.
The questions is:
Are you doing your absolute best? This, to me, is the first step. Without it, we can’t even begin to move on to the next step of determining if our best yields the highest quality.
Think about it this way. In Psalm 139:23, David asks:
Search me, God, and know my heart; test me and know my anxious thoughts.
Can you make the same request of God about the “quality” of your product or services? If God searches, what will He find?
Do Excuses Camouflage The Truth?
If this feels a bit provocative or a bit uncomfortable, then you are probably like me and know deep down, we give lip service to high quality.
“I was planning to call you back today, but it was late before I was free.”
“I meant to send that document right after we spoke, but then became distracted.”
“I spent all week solving a major customer problem, so a few things slipped through the cracks.”
These may all be legitimate reasons, but in the end where does it leave our quality.
The Christian Challenge
I put the challenge out ….
First….for each of us to truly ask God to help us search our hearts and businesses for the true quality of what we deliver. Let’s be honest with ourselves.
Second….if we want to embrace quality, and for our customers to recognize us as the best at whatever we do, we need a plan to create this quality.
Third….we need to set up a measurement system that will help us to determine if we are achieving our goal.
Which I believe begins with doing our own personal best!
Take the challenge with me. Dig deep and look at your efforts and effectiveness. It isn’t to beat yourself up or to say you aren’t worthy.
It’s the opposite. To isolate the areas that require work and make it happen. Because in the end, whether it is on our mission statement or not, as Christians in business, we are called to glorify God in all that we do. It all starts and stops with this!
We are called to a different standard!