From Vision to Identity: Claiming our Niche
We are safety staffing specialists. Being a specialist means having experience and focus that others do not. And that makes all the difference.
- Staffing Companies lack safety expertise.
- Safety Contractors and consultants, lack staffing expertise.
Less than two years ago we were safety consultants providing a wide variety of services to clients with any kind of safety need. Our goal was to position ourselves as a strong niche player that could make a difference in helping people while creating a point of difference that was sustainable, leverageable, and profitable. Staffing was just one of the many things we did, but it was something we were passionate about. It provided jobs and with our focus on training and safety, it ensured safe work environments. This was something we could all get behind.
Within a year we had repositioned ourselves as a niche safety staffing company, renamed the company, and transitioned all of our resources to this mission. Due to the synergies we achieved in costs, eliminating unnecessary spending, and growing sales now that our service was well defined, we became profitable within 18 months and are building a name for ourselves in the safety staffing industry.
It feels like I have an extended team of partners…
Crossroads was invaluable in navigating us through this transition. Many consultants throw you a plan and then leave it to you to figure out the implementation. Sue and her team have been with us through it all; articulating my vision, providing accountability, focus, and, most importantly, hands-on assistance. As a small business owner it feels like I have an extended team and partners to share in the journey with me.”
JOHN CAMBRE, OWNER
ResponsAble Safety Staffing