Strategies for Small Businesses in a Changing Economy
Small businesses come in every industry and different industries do better in different economic situations. Who would have thought home sales would continue to soar through COVID? Why wouldn’t a thrift store be the place to go if your home was destroyed in a flood? It isn’t always what you would expect with the natural […]
Keyword Research – The Foundation Of SEO
Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website. Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals. But, at the core, SEO is about finding opportunities […]
Are Your Sales People In the Right Seat On the Bus?
One of the most common needs expressed by small business owners is improving their business’ sales performance. It may be expressed as help with sales management or implementation of a better sales CRM system or even just facilitating improved accountability amongst the sales people. When you boil it down, business owners commonly feel they should […]
How To Overcome The Biggest Marketing Challenges
Marketing is changing more rapidly than ever before. One day you can use Facebook ads to target customers by age, gender, location and interests – and the next, all that information becomes “irrelevant” because something new has come along. The reality is that marketing is always changing, but there are still fundamental challenges that all […]
Making The Most of Your Workspace
As someone who has worked in all manner of spaces, from a giant corporate office to working from home at a desk in the middle of my living room, I know how important it is to make a space work for you. Make it Yours Injecting some of your personality into where you work is […]
Videos vs. Photos: What Drives More Engagement
Social media is a great way to help get your message out. It helps you drive traffic to your website and build your brand by creating an emotional connection between your company and prospective clients. However, in today’s age, there are many conflicting opinions on how best to use different platforms to engage your audience. […]
You Don’t Need To Know It All: It’s Better If You Don’t
It’s all about relationships. Most people agree on that but how to apply it in our business lives can be a bit elusive. The gumbo that is developing relationships while leading a high performing work team can lead to either the most rewarding and soul nourishing of experience or a bland and soupy broth you can get […]
Conquering Discouragement
When you are going through a season of discouragement, where do you turn? One of the main reasons we feel discouraged is fatigue. We are physically, emotionally, mentally, and spiritually drained. When we are discouraged, we want to quit. We don’t feel our best, and we can’t focus on the good things. But we also […]
The Importance of the Third Quarter
When it comes to reaching your goals and maximizing your potential in the field of business, excuses aren’t allowed and there is no room for failure. As a company, whether you are a small business or a corporation, you should have performance and revenue goals set for each year that are broken down into smaller […]
How to Prioritize When You Are Short of Staff
Right now, all small business owners are feeling the pinch of the war for talent. I was shocked the first time I saw a sign in front of a local restaurant that said, “Closed for seating because of staff shortage. Take out only.” Fast forward to more recent months, when the pandemic is supposedly under […]