Do Your Employee Bonuses Go Unappreciated?
Success As the year winds to a close, we spend a lot of time tabulating our client’s business performance. Fortunately, many of those clients hit the strategic planning targets we’ve set which often includes incentive or bonus payouts to employees. It’s really great to set goals and enjoy the success of knowing you’re moving in […]
5 Digital Marketing Strategies for Small Businesses in 2022
When you’re a small business, digital marketing can often be lower on your list of priorities. However, it can be one of the best ways to drive new customers to your website. When you have a solid digital marketing strategy in place, it means customers can find you more easily, and you don’t have to […]
Saving You Time & Simplifying Your Message
A conversation I have frequently with business owners and managers is how to communicate everything that their audience needs to know about their service or product, and keep people listening. When you run a business and are passionate about what you offer, EVERYTHING is important. You’ve put hard work and thought into every component – […]
What It Means to Build a Business Upon Your Christian Values
I get this question a lot; “What does it mean to build a business upon your Christian values?” Christian small business people often wrestle with how to integrate their faith life into their business life. With nearly every endeavor, we encounter all sorts of people and circumstances that may seem to blur the lines between […]
10 Things You Can Do Today to Keep Customers for Life
If you want to keep your customers for life, here are 10 actionable steps you can take today that will earn trust and develop a long-term relationship. After all, the ability for small businesses to build and maintain positive relationships with their customers is what enables them to push through difficult periods such as the […]
What To Do When Business Is Slow?
I swear the Keurig coffee maker drips at half speed when I am watching it. It takes forever. And I know the stock market is way more volatile when I check it every day. And those blonde highlights I saw turned grey with bright lights on in the bathroom. Close inspection reveals the wrinkles, the […]
How to Plan Your Digital Marketing Campaigns for Better Results
A digital marketing campaign has many moving parts that all work together to grow your business. Once you get your campaign up and running with advertisements, email automation, and sales funnels you will be able to review analytics and physically see your business developing. From defining your goals and budget to setting up Facebook and […]
3 Pro Marketing Tips on Finding Your Target Audience
So you started a new business… You filed for your LLC, you have your tax ID number and your bank account is active! Your website looks professional and clean – Your Instagram following is growing… sorta. You have a product ready to ship. Now what? When do the orders start coming in? The number one […]
Professional Photography Benefits Your Small Business
People like honest, relatable content. We live in a day and age where content is always circulating and a fresh perspective is a highly sought-after commodity. Using stock images for your business is no longer cutting it if you want to keep your audience engaged and watch your business grow. Professional photography allows your business […]
What is Your Life Goal For 2022?
As 2021 draws to an end, many of our clients are beginning to prepare for the upcoming year. This season of planning allows them to reflect on the past year and how their businesses have grown and how they have adapted to new challenges. Over the weekend, I received the Morning Brew newsletter and the […]