Avoid These Advertising Mistakes
One of the biggest focus areas for our marketing team is managing digital advertising campaigns for our clients. From search and social PPC (pay-per-click) campaigns to YouTube video ads, we help craft content and choose the best platform to achieve our clients’ marketing goals. Many of our clients are small business owners who have never […]
Faith in Business: Do You Have Integrity in Your Leadership?
It’s near-universally agreed that integrity is a desirable characteristic in people; especially so in leaders. We look for evidence of integrity in hiring decisions and when seeking partners for business ventures. Integrity is super important for healthy interpersonal relationships. Everybody says they want integrity. So What is Integrity? My online dictionary defines integrity this way: […]
Doing vs. Being: Team-building, Vacations, and Life
I just got back from a ski vacation; our first as a family. All the kids, their spouses, and my granddaughter. This isn’t the first trip since the whirlwind of three weddings in a year, two years ago. We have done holidays at our house and a beach trip or two. And, of course, we […]
Video Marketing for Beginners
It might just be my generation, but I love to watch a good video! Movies, TV, social media… you name it! From streaming services to the rise of Tik Tok, Reels, and now Spotlight on Snapchat, it’s no surprise that video is taking over the marketing and social media game. Videos are great ways to […]
What Exactly is “Christian” Business?
Your company may fall into this category. After all, you are a Christian and you own a business. You decided that your values should be incorporated into your work. So there you have it, Christian business? If you’re reading this blog, you may know that at Crossroads we identify as a Christian business coaching team. […]
Take a Moment
Have you ever gone to a wedding where the officiant makes the bride and groom stop and turn around during the ceremony to look at all the people who are watching and celebrating their marriage? One of the best pieces of advice I received before my wedding day, regarding the actual day itself, was to […]
Four Creators I Draw Inspiration From as a Graphic Designer
Have you ever heard of writer’s block? I’m convinced that visual artists experience the same thing. Let’s call it creator’s block. I can’t count how many times I’ve stared at a blank canvas and felt anxious as to where to begin. Luckily there are millions of places to draw inspiration from. Here are some of […]
Planning Your Time When You Don’t Have Time
To be honest, I have never been a big planner. I’m more of a do’er. I thrive in a high production environment and usually feed off getting things done. I think it’s the “stillness” of planning for me. There is nothing to do but sit and think, which to someone who hasn’t reaped the benefits […]
God Will Help You Persevere
If you believe in New Year’s resolutions and made any this year, you may already be reaching a point where your determination is wavering. Many people have been struggling with perseverance for a year now. Businesses and individuals have been challenged more than ever to push through and keep moving forward. As Christians, we have […]
The Recipe for Overnight Success
You’ve seen them; those people and businesses that rocket ahead. They might be your friend who’s climbed the ladder of success with their firm. Or a business in your sphere that just keeps growing; adding customers, building their team, expanding their borders and you think; must be nice… Poof! Overnight success. It’s nice to see […]