Business Owners: Three Areas to Focus Your Attention in 2021
Last year was unexpected for everyone in business, large or small. If anyone says they were expecting a worldwide pandemic, stay-at-home orders for weeks that turned into months, mandated business closures, a 30% drop in the stock market, a complete rebound of all major indices to record highs in the market, another oil and gas […]
Social Media Marketing Trends for 2021
With everything and anything available online, it’s no surprise that social media will play an even bigger part in digital marketing strategies for this year. 2020 brought us more online shopping and zoom calls than we knew what to do with. So, what trends from last year will stick and what are the upcoming social […]
Scarcity vs. Abundance
Do you function out of a mindset of scarcity or abundance? It’s worth considering because it affects you and your business- and I’ll tell you why. First, let’s dig into what we’re referring to in these two terms. Scarcity is a frame of mind that perceives that you just can’t ever get enough. Whether it […]
A Strong Foundation
As 2020 winds down and a new year is just a few days away, I like to reflect on the past year, the good and the bad and begin to focus on the new year ahead. I try to be intentional about how I enter a new year, whether it is by picking a word […]
Work Joyfully for The Lord
Created for Joy I have always found the idea of doing the same thing every day for the rest of my life absolutely horrifying. I’d say most young adults share the same fear. I couldn’t imagine myself waking up to go sit at a sad grey desk surrounded by sad grey walls in a sad grey […]
The Basics of SEO
If you haven’t heard of it before, “SEO” stands for “search engine optimization”. By working on your website’s SEO, you are increasing both the quality and quantity of your website traffic through non-paid (or “organic”) means. Knowing your audience is key to SEO because, in order to optimize your website, you need to know what […]
How to Build Brand Authority
The marketing landscape has been a wild ride in 2020. Businesses have had to close, open, close again, ramp up again, and so on. It’s been less than optimal for business owners and their staff, to say the least.However, it’s been just as hard on consumers. Many have had their favorite companies go out of […]
Remember Why
I remember the times when I was working for someone else’s business thinking I would do it differently. I even had a theme picked out in my head, “dare to be different”. It was about culture to me. Okay, it was also about efficiency, message, and policies. Basically, even though I didn’t admit it at […]
Christian Business Owners: Save Some, Share Some, Give Some
Business ownership is fraught with internal wars. Take care of your customers; keep your gross margins strong. Treat your employees well; work late to finish the job. Make a profit; pay taxes. It is angels and demons, intuition vs. objectivity, good stewardship vs. generosity. Every year-end, the battle heats up. My pride wants to have […]
One Tip for Relationship Building with Your Team
It’s all about relationships. Most people agree on that but how to apply it in our business lives can be a bit elusive. The gumbo that is developing relationships while leading a high performing work team can lead to either the most rewarding and soul nourishing of experience or a bland and soupy broth you […]