I’ve been talking to God about something lately that I think you may think about sometimes too. I worry, a little (not a lot, because I know Jesus doesn’t like it when I worry Matthew 6:26-34) that when I am marketing my business it may reflect badly on God.
I am not marketing anything sinful. I am just marketing my business. This one. The one that wants to help other small business owners like me. And I want to help you to build your business on Christian values. So I know my desire to help people do this isn’t bad.
Faith versus Business Acumen
Here is where the confusion really sets in. I have a long business background. It started in school and grew with twenty something years of experience. Everything I have learned in business tells me to:
- try to determine what is profitable
- and, yes, market my services
The same business experience, and my Christian values, also tell me:
- be ethical
- do what I say I am going to do
- treat my team well
- care about my clients, team, and vendors
and all of the other moral and ethical activities that make good business.
Just Pray About It or Do Something
Yet, I have had many conversations with pastors, elders, and other Christians in business that say to just trust God. Pray about it. If it is His will your business will grow.
Now if you were my client and you told me this, I would say, “Yes God can grow our business without us, but He also likes to work through us. We should do our part to use our experience, knowledge, and ability to run and grow our business.”
That sounds logical doesn’t it.
I believe God knows my heart and wants me to use my abilities. And though many of my Jewish family members say “God helps those who help themselves”, I know that is not in the bible!
One of The Myths That Keeps Us From Success
I wanted to share this with you because I think this is one of those myths Christians believe that keep them from being successful. I believe that my hidden, nagging, hesitancy in the marketing arena:
- makes me inconsistent in my efforts, and my business experience says be consistent
- makes my messages seem wishy washy, and my business experience says to be confident and trustworthy
- is an excuse, where my past business experience said “no excuses”!
The worst part though to me is that I go from thoughts like these:
if I trusted God I would step out and be bold.
if my motives were true I would not hesitate to market my wares
if I wasn’t so prideful I wouldn’t have an issue putting myself out there
to thoughts on the other end of the pendulum like these:
all of that is just an excuse to give yourself permission to be a marketer
you are trying to hide behind not wanting to disappoint God
you need to just admit you want to sell things
I don’t know about you, but to me it is exhausting.
Satan Thrives on Confusing Us
Then it hits me. Satan wants to confuse me. He wants me to doubt my motives and God’s. He wants anyone trying to build a business on Christian values to hide in the dark.
He is full of lies and I am buying them.
So in my praying and scripture reading I look at how Jesus and His disciples spread the Gospel and built the church. They spoke out. They tirelessly travelled from city to city and village to village spreading the Good News. Jesus delegated to His disciples so that He could expand His reach. Paul repeated his messages about living like and for Christ so many times that people can recite them.
Becoming a City on a Hill
I believe that for Christians who are in business, and have an honest business, God wants them to be successful. He wants them to become a city on the hill to other Christians in business. He wants to spread the news that you can be successful in business because it is built on Christian values, not in spite of that.
One of the core values of my business is to help Christian business owners build successful businesses on a foundation of their Christian values so that they can be a city on a hill to other Christians in business.
How can we be a city on a hill if we don’t tell anyone?
As you can see I have come full circle on the issue. I built my business concept on the fact that this idea that we are not supposed to do marketing for our business is a myth, yet I routinely fall into Satan’s trap myself.
I’m done with that. I am telling you so I have to be consistent. I have to follow the advice I believe is good for you, right?
I hope you don’t have this same issue, but if you do, let me know so I can support you in this journey.
Together we can be a city on a hill!