The trumpet sounds, the drums beat, and the crowds move to the rhythm. The city of New Orleans is alive with its own personality, energy and culture. To me, no other place has such a distinction. You could blindfold a person and drop them almost anywhere in New Orleans or the French Quarter and they would know where they are.
A culture is defined by so much. In New Orleans, it is defined by the food (there’s nowhere else like it), the music, the art, the architecture, and the diversity of the people.
In a business, many attributes are eclectically combined to build an organizational culture.
It is about the people, the place, the spirit, and the heart of your organization. New Orleans is a melting pot of differences and diversity.
Your business culture is your gumbo.
Recipe for Your Company Culture
To build a culture unique to you and your vision for your business, there is a recipe of sorts.
- Ingredient 1: Heart – the heart of your organization. What is the inspiration behind building your own business? Is it a cause or a purpose? Is it a talent or a passion? Maybe you saw a significant need in the city or the world that you could meet?
- Ingredient 2: Vision – the vision or picture of what your organization will one day be. Our vision comes from God and it is usually much bigger than us individually. If yours doesn’t feel bigger than you, maybe you need to see it through God’s lens rather than your own human lens. What is possible through Him is more than we can sometimes imagine.
- Ingredient 3: Values – add a sprinkle of core values to the pot. What do you want to stand for? The core values of your business make up your organization’s personality. This is how we will do what we do in the world.
- Ingredient 4: People – a precise measurement and high quality of people. Just like it takes a whole church to make up the body of Christ, so it takes a roux or mixture of different types of people and talent to create your organization and culture. You can’t put in shrimp and okra to make a duck and andouille gumbo, you need specific skills and talents for your business. But they still need to match your vision and values to fit in place.
Mix together your purpose, your passion, your values and your team and this is the culture of your company. The combination of all of the above simmering together in unity of passion and purpose will be uniquely your business.
Take a Look at Your the Culture of Your Company
A culture occurs with or without you. It defines your brand. It can be inspired by love and purpose or by apathy and acceptance. Regardless, it is yours and it represents you.
Is the heart of your brand, your culture, what you set out for it to be? Does it represent your brand as you envisioned? Or did it just happen through a random series of reactions?
When you walk through Jackson Square, you know where you are, and the experience you can expect.
When you sip coffee in a Starbucks, you know where you are and the quality you will enjoy.
When you enjoy a meal at Commander’s Palace, you feel and experience the passion and purpose of their business–you know that they are creating memories the moment you step out of your car.
When you walk into a chapel, you feel a presence; you know it; it is the Holy Spirit of God.
When someone calls or visits your business, do they know who you are? Do they know where they are? Do they feel the culture of your business?