Content marketing gave me a foot into sales. Why?
I don’t like selling myself, yet, when I went into business for myself, I received the same advice from everyone….people connect to people….you have to sell you…you are your product!
Then I learned about content marketing and thought….I can share good content….I can share my thoughts and experience….I want to help people and if providing them with information helps them and me too…..
Content marketing is where I have been for the past 3 years. This weekend I found some wonderful info graphics shared by Copyblogger. My favorite, below, was the info graphic on content marketing!
This is from content plus.co.uk and they provided code to share it!
The biggest truth to me is that content marketing introduces me, my thoughts, my style to potential clients and give them a feel as to whether or not we would work well together. I want to work with people who fit. I think they deserve it. I believe more is accomplished and giving them a glimpse of this connection in advance is a plus for all!
Which fact below resonates with you? I would love to hear your comments!