7 Design Mistakes to Avoid for Non-designers

Aug 23, 2021, Written by Madelyn Curtis

Design Mistakes to Avoid

If you’re starting a new business or beginning to market your business at some point you may find yourself being your own design team. Whether you are designing social media graphics or print materials, a couple of guidelines could be useful when you find yourself staring at a blank artboard. Listed below are 7 design mistakes to avoid for non-designers.

Mistake #1: Too Many Fonts

Limit the amount of font used in your design. Too much variation can be distracting and take away from the main point of the text.

Mistake #2: Bad Kerning

The space between your letters is called kerning, overlooking this simple rule could lead to a lot of confusion. Ever seen the vine “Free Sha Vaco dos?”

Mistake #3: Failing the Grid

Using a grid is the simplest way to create order and symmetry in design. Alignment grounds your design. Misalignment can lead to a product that looks messy and disorganized.

Mistake #4: Poor Color Contrast

Not using the correct color contrast in a design could be the difference between an effective design and an ineffective one. Incorrect use could make your design illegible and frustrating for your audience to read.

Mistake #5: Incorrect Hierarchy of Information

Understanding visual hierarchy can also make or break your design. It subtly communicates to the viewer the importance of each element in your design. If you are emphasizing the wrong words you could be sending the wrong message.

Mistake #6: Inappropriate Font Use

Like all other design elements, correctly used fonts communicate a message of their own. For example, there are fonts that communicate elegance or seriousness while others have more silly or lighthearted use.

Mistake #7: Not Enough Negative Space

An informed designer makes use of the white space (negative space) of a design. White space is not necessarily empty space. It is like any other important element, when strategically used it enhances the image. White space gives your other design elements space to communicate effectively. 

So fear not the great blank page now that you know what design mistakes to avoid! Follow these guidelines to begin creating clean, effective designs. If you want to take the creative side of your business even further, contact us here at Crossroads! Our team would love to work with you!

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Madelyn Curtis

As the Graphic Designer at Crossroads, my job is to create visual pieces for our clients. I design everything from print and electronic advertisements to brochures, presentations, logos, and social media posts. I ensure that our client’s information is communicated in a unique and effective way.

Related Posts

planning digital marketing campaigns

How to Plan Your Digital Marketing Campaigns for Better Results

By Danny Myers | October 18, 2021

A digital marketing campaign has many moving parts that all work together to grow your business. Once you get your campaign up and running with […]

Read More
Finding Your Target Audience

3 Pro Marketing Tips on Finding Your Target Audience

By Chad Schoonmaker | October 12, 2021

So you started a new business… You filed for your LLC, you have your tax ID number and your bank account is active!  Your website […]

Read More
seo

5 Reasons Why Small Businesses Need SEO

By Shelby Thomas | August 9, 2021

In the past year, several of our clients have seen significant increases in their organic traffic and conversions. As we begin to incorporate more search […]

Read More