I signed up for another online social media class last year. Each year, I have had a coach or an outside expert helping me to educate myself, and my team, on social media. I read and try all of the new advice and try to keep up with all of the changes in algorithms and features of different platforms.
Whew!! It is exhausting.
I walk down the halls of my office and say “If we don’t see a big change, this isn’t worth doing.”
I always keep the door open to quit social media.
Gaining Closure on Social Media Decision
It’s hard to be all in if you have one foot out the door.
Sometimes, you just need to decide that something is worth it or is a cost of doing business.
I came to this conclusion in my love/hate relationship with FB, Google +, Twitter, LinkedIn, etc.
Here are my reasons for deciding that social media is a must have and we need to quit talking about it and spend the money and time graciously.
5 Reasons Why Social Media Matters
- It is branding. Social media gives you a platform to get your name out. It gives you time and space to differentiate yourself. People keep coming back to it, unlike a billboard where people may drive by once.
- It is inexpensive compared to traditional media. Regardless of how you feel about your time, or the cost of hiring someone to do your social media, it is significantly less expensive than traditional media. TV, radio, billboards, and ads, are sometimes several thousand dollars an impression. Yes, that $500 – $1000 per month feels expensive, but compare it to any other media all year round.
- It is fun and you connect with interesting people. No traditional media allows for the two-way interaction and connection that social media does. When I take the time to really connect, the interactions are always enriching, and that too helps to build my brand. I love hearing that I have helped someone and I love having a place where I can get feedback and help too. Traditional media requires significant investment in marketing research to get feedback from our customers.
- It keeps you consistent. By communicating weekly, you stay on track with your strategies and messages. You are re-communicating the same messages across platforms weekly. It hopefully begins to stick with you, your prospects, and your clients.
- It pays off. It really does. Although I may not measure it in likes or shares, if I get right down to it, approximately 600 hours of work in 2014 came from people who found me online. I have a strong local referral practice, but 600 coaching hours is still significant and relevant for a small practice. Through social media I connected with clients and I made money. It is that simple.
So I need to quit whining, stop analyzing, and close the door. I am in social media. I believe in social media. I have seen my revenues grow over time.
Bring closure to your decision over social media. It is here to stay. It is the communication of the future.
It is time to make a long-term commitment.
Questions: Have you committed to social media yet? Do you need help?
Bring closure to this decision and give us a call today to launch your online media campaign: (225) 341-4147.