Marketing That Matches You
With everything and anything available online, it’s no surprise that social media will play an even bigger part in digital marketing strategies for this year. 2020 brought us more online shopping and zoom calls than we knew what to do with. So, what trends from last year will stick and what are the upcoming social […]
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If you haven’t heard of it before, “SEO” stands for “search engine optimization”. By working on your website’s SEO, you are increasing both the quality and quantity of your website traffic through non-paid (or “organic”) means. Knowing your audience is key to SEO because, in order to optimize your website, you need to know what […]
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The marketing landscape has been a wild ride in 2020. Businesses have had to close, open, close again, ramp up again, and so on. It’s been less than optimal for business owners and their staff, to say the least.However, it’s been just as hard on consumers. Many have had their favorite companies go out of […]
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We live in a world of content: curated content, sponsored content, original content, and so on and so forth. The content we absorb can subconsciously affect what we put out on our own accounts. Changing the content you see on a daily basis can be as easy as unfollowing and following accounts, but what about […]
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SEO (Search Engine Optimization) has and always will be important for any business website. What are the latest best practices? Here are five important aspects to SEO you may want to implement this year: 1. Optimize for Featured Snippets Featured snippets are here to stay. The first place to start would be any keywords that […]
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Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]
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After over 10 years of marketing experience, I have learned to be intentional, thoughtful & strategic in all the work I do. One of the key ways I do that is focusing on the WHY of our client’s customers. Why should someone buy their product or service? How will it benefit their customer? To accomplish […]
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If you try to say everything, you say nothing at all. This is a phrase I adopted as my marketing motto early on in my career. My co-workers joked that I needed to get it tatoo-ed somewhere. As I worked on projects and print pieces, I felt a tension of effectiveness. Decision makers in the […]
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