Marketing That Matches You
We live in a world of content: curated content, sponsored content, original content, and so on and so forth. The content we absorb can subconsciously affect what we put out on our own accounts. Changing the content you see on a daily basis can be as easy as unfollowing and following accounts, but what about […]
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SEO (Search Engine Optimization) has and always will be important for any business website. What are the latest best practices? Here are five important aspects to SEO you may want to implement this year: 1. Optimize for Featured Snippets Featured snippets are here to stay. The first place to start would be any keywords that […]
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Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]
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After over 10 years of marketing experience, I have learned to be intentional, thoughtful & strategic in all the work I do. One of the key ways I do that is focusing on the WHY of our client’s customers. Why should someone buy their product or service? How will it benefit their customer? To accomplish […]
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If you try to say everything, you say nothing at all. This is a phrase I adopted as my marketing motto early on in my career. My co-workers joked that I needed to get it tatoo-ed somewhere. As I worked on projects and print pieces, I felt a tension of effectiveness. Decision makers in the […]
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Earlier this year, Facebook and its tagalong, Instagram, made the decision to stop showing your posts. Well, let me dial my exaggeration back a tad. They decided that only around 10% of your followers will see your posts on average. For many businesses, this resulted in nearly a 50% decrease in organic reach from 2018, […]
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Sometimes you stumble into a theme in life where the common thread between events is incredibly obvious. It took a few days to unfold for me last week but each of a trio of experiences jumped out with clear connection to the subsequent events that brought the theme into focus. A Parable During regular […]
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So, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]
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