Marketing That Matches You

5 SEO Tips for 2020

By Danny Myers / March 2, 2020 / Comments Off on 5 SEO Tips for 2020

SEO (Search Engine Optimization) has and always will be important for any business website. What are the latest best practices? Here are five important aspects to SEO you may want to implement this year:  1. Optimize for Featured Snippets  Featured snippets are here to stay. The first place to start would be any keywords that […]

Read More

Creating Special Ad Audiences in 2020

By Shelby Thomas / February 4, 2020 / Comments Off on Creating Special Ad Audiences in 2020

Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]

Read More

Make Sure Your Marketing Answers These Critical Questions

By Ashley Tuminello / January 15, 2020 / Comments Off on Make Sure Your Marketing Answers These Critical Questions

After over 10 years of marketing experience, I have learned to be intentional, thoughtful & strategic in all the work I do.  One of the key ways I do that is focusing on the WHY of our client’s customers.       Why should someone buy their product or service?       How will it benefit their customer?  To accomplish […]

Read More

Try to say everything and say nothing at all.

By Rachel Miley / July 22, 2019 / Comments Off on Try to say everything and say nothing at all.

If you try to say everything, you say nothing at all. This is a phrase I adopted as my marketing motto early on in my career. My co-workers joked that I needed to get it tatoo-ed somewhere. As I worked on projects and print pieces, I felt a tension of effectiveness. Decision makers in the […]

Read More

No One is Seeing Your Posts (and what to do about it)

By Shelby Thomas / June 12, 2019 / Comments Off on No One is Seeing Your Posts (and what to do about it)

Earlier this year, Facebook and its tagalong, Instagram, made the decision to stop showing your posts. Well, let me dial my exaggeration back a tad. They decided that only around 10% of your followers will see your posts on average. For many businesses, this resulted in nearly a 50% decrease in organic reach from 2018, […]

Read More

A Parable, A Story and Your Business Brand

By Jim Miley / May 30, 2019 / Comments Off on A Parable, A Story and Your Business Brand

Sometimes you stumble into a theme in life where the common thread between events is incredibly obvious.  It took a few days to unfold for me last week but each of a trio of experiences jumped out with clear connection to the subsequent events that brought the theme into focus.     A Parable During regular […]

Read More

3 Common Mistakes Using a Traditional Marketing Funnel

By Shelby Thomas / April 25, 2019 / Comments Off on 3 Common Mistakes Using a Traditional Marketing Funnel

So, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]

Read More

Is Your Website Limiting Your Marketing Success?

By Shelby Thomas / March 21, 2019 / Comments Off on Is Your Website Limiting Your Marketing Success?

Take a minute and think about your current website, keeping in mind these 3 key characteristics: Design Functionality Flexibility The third point may have stood out to you. We are not referring to responsiveness, which is a function of design, but rather 1) how much control/access you have to make changes, and 2) how easily […]

Read More