Marketing That Matches You
Reels are among the most innovative features released by Instagram since Stories. Every day over 200 million active users visit at least one business profile. In addition, over 85% of the platform’s users follow at least one professional profile. Numbers like these prove only one thing: Instagram has a large audience. It’s, therefore, vital for […]
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The best way to improve a company’s online reputation and visibility is to collect customer reviews. Online reviews can also help increase conversions and sales. However, getting reviews can sometimes be difficult. The real question is how to ask for a review? 1. Create an effective review request process. To get regular reviews, it’s important […]
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Are you struggling to find the ground underneath you when trying to write? Finding the right voice in writing depends on many different components. Whether you are having trouble writing to a specific audience, in a specific tone, or about a certain topic, the underlying message serves as a key role in communication. Sometimes we […]
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What’s the first image that comes to your mind when you hear the word “Pivot”? The right answer is the scene from Friends when Ross, Chandler and Rachel are carrying a couch up the tight stairwell into another apartment and Ross’ only instructions are to “PIVOT.” So, what does it really mean to pivot your […]
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One of the most recurring questions that we hear is, “How much should I spend on social media advertising for my company?” Whether you’re continuing your social media campaign or starting a new one, there are several questions to answer, from how much you should spend to where you should spend it. Companies spend, on […]
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Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website. Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals. But, at the core, SEO is about finding opportunities […]
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Marketing is changing more rapidly than ever before. One day you can use Facebook ads to target customers by age, gender, location and interests – and the next, all that information becomes “irrelevant” because something new has come along. The reality is that marketing is always changing, but there are still fundamental challenges that all […]
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Social media is a great way to help get your message out. It helps you drive traffic to your website and build your brand by creating an emotional connection between your company and prospective clients. However, in today’s age, there are many conflicting opinions on how best to use different platforms to engage your audience. […]
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