Marketing That Matches You

Social media marketing trends for 2021

Social Media Marketing Trends for 2021

By Mollie Thompson / January 11, 2021 / 0 Comments

With everything and anything available online, it’s no surprise that social media will play an even bigger part in digital marketing strategies for this year. 2020 brought us more online shopping and zoom calls than we knew what to do with. So, what trends from last year will stick and what are the upcoming social […]

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The Basics of SEO

The Basics of SEO

By Danny Myers / December 14, 2020 / 0 Comments

If you haven’t heard of it before, “SEO” stands for “search engine optimization”. By working on your website’s SEO, you are increasing both the quality and quantity of your website traffic through non-paid (or “organic”) means.  Knowing your audience is key to SEO because, in order to optimize your website, you need to know what […]

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How To Build Brand Authority

How to Build Brand Authority

By Shelby Thomas / December 7, 2020 / 0 Comments

The marketing landscape has been a wild ride in 2020. Businesses have had to close, open, close again, ramp up again, and so on. It’s been less than optimal for business owners and their staff, to say the least.However, it’s been just as hard on consumers. Many have had their favorite companies go out of […]

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Marketing on Social Media

What NOT To Do on Social Media

By Mollie Thompson / October 5, 2020 / 0 Comments

We live in a world of content: curated content, sponsored content, original content, and so on and so forth. The content we absorb can subconsciously affect what we put out on our own accounts. Changing the content you see on a daily basis can be as easy as unfollowing and following accounts, but what about […]

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5 SEO Tips for 2020

By Danny Myers / March 2, 2020 / 0 Comments

SEO (Search Engine Optimization) has and always will be important for any business website. What are the latest best practices? Here are five important aspects to SEO you may want to implement this year:  1. Optimize for Featured Snippets  Featured snippets are here to stay. The first place to start would be any keywords that […]

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Creating Special Ad Audiences in 2020

By Shelby Thomas / February 4, 2020 / 0 Comments

Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]

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Make Sure Your Marketing Answers These Critical Questions

By Ashley Tuminello / January 15, 2020 / 0 Comments

After over 10 years of marketing experience, I have learned to be intentional, thoughtful & strategic in all the work I do.  One of the key ways I do that is focusing on the WHY of our client’s customers.       Why should someone buy their product or service?       How will it benefit their customer?  To accomplish […]

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Try to say everything and say nothing at all.

By Rachel Miley / July 22, 2019 / 0 Comments

If you try to say everything, you say nothing at all. This is a phrase I adopted as my marketing motto early on in my career. My co-workers joked that I needed to get it tatoo-ed somewhere. As I worked on projects and print pieces, I felt a tension of effectiveness. Decision makers in the […]

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