Marketing That Matches You
Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website. Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals. But, at the core, SEO is about finding opportunities […]
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Marketing is changing more rapidly than ever before. One day you can use Facebook ads to target customers by age, gender, location and interests – and the next, all that information becomes “irrelevant” because something new has come along. The reality is that marketing is always changing, but there are still fundamental challenges that all […]
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Social media is a great way to help get your message out. It helps you drive traffic to your website and build your brand by creating an emotional connection between your company and prospective clients. However, in today’s age, there are many conflicting opinions on how best to use different platforms to engage your audience. […]
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Have you opened your social media accounts today? If so, what caught your attention first? Was it a puppy video? An influencer sharing about some product that they are “totally in love with and have an exclusive offer for”? Or was it a business doing a trending TikTok dance together? No matter what you saw, […]
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Most small businesses face the same predicament when it comes to competing with the national brands – limited budget. That’s why local SEO is such a powerful marketing weapon. It allows small business owners to compete with bigger brands in the battle for a consumer’s attention. In addition to being economical, local SEO is highly […]
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When you’re a small business, digital marketing can often be lower on your list of priorities. However, it can be one of the best ways to drive new customers to your website. When you have a solid digital marketing strategy in place, it means customers can find you more easily, and you don’t have to […]
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A conversation I have frequently with business owners and managers is how to communicate everything that their audience needs to know about their service or product, and keep people listening. When you run a business and are passionate about what you offer, EVERYTHING is important. You’ve put hard work and thought into every component – […]
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A digital marketing campaign has many moving parts that all work together to grow your business. Once you get your campaign up and running with advertisements, email automation, and sales funnels you will be able to review analytics and physically see your business developing. From defining your goals and budget to setting up Facebook and […]
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