After over 10 years of marketing experience, I have learned to be intentional, thoughtful & strategic in all the work I do. One of the key ways I do that is focusing on the WHY of our client’s customers. Why should someone buy their product or service? How will it benefit their customer? To accomplish […]
Read MoreIf you try to say everything, you say nothing at all. This is a phrase I adopted as my marketing motto early on in my career. My co-workers joked that I needed to get it tatoo-ed somewhere. As I worked on projects and print pieces, I felt a tension of effectiveness. Decision makers in the […]
Read MoreSometimes you stumble into a theme in life where the common thread between events is incredibly obvious. It took a few days to unfold for me last week but each of a trio of experiences jumped out with clear connection to the subsequent events that brought the theme into focus. A Parable During regular […]
Read MoreSo, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]
Read MoreTake a minute and think about your current website, keeping in mind these 3 key characteristics: Design Functionality Flexibility The third point may have stood out to you. We are not referring to responsiveness, which is a function of design, but rather 1) how much control/access you have to make changes, and 2) how easily […]
Read More“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.” John Doerr, Measure What Matters While launching 2019 with one of our busiest months ever, our team has also been strategizing new objectives and key results for Crossroads and our clients. This annual goal-setting process got a major […]
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