Marketing That Matches You

A Parable, A Story and Your Business Brand

By Jim Miley / May 30, 2019 / 0 Comments

Sometimes you stumble into a theme in life where the common thread between events is incredibly obvious.  It took a few days to unfold for me last week but each of a trio of experiences jumped out with clear connection to the subsequent events that brought the theme into focus.     A Parable During regular […]

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3 Common Mistakes Using a Traditional Marketing Funnel

By Shelby Thomas / April 25, 2019 / 0 Comments

So, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]

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Is Your Website Limiting Your Marketing Success?

By Shelby Thomas / March 21, 2019 / 0 Comments

Take a minute and think about your current website, keeping in mind these 3 key characteristics: Design Functionality Flexibility The third point may have stood out to you. We are not referring to responsiveness, which is a function of design, but rather 1) how much control/access you have to make changes, and 2) how easily […]

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Focus on What Matters: Marketing Results in 2019

By Shelby Thomas / January 31, 2019 / 1 Comment

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.”  John Doerr, Measure What Matters While launching 2019 with one of our busiest months ever, our team has also been strategizing new objectives and key results for Crossroads and our clients. This annual goal-setting process got a major […]

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Tracking Conversions and Other Interactions on Your Website

By Danny Myers / January 17, 2019 / 0 Comments

In today’s digital world, two of your businesses most powerful tools are your website and the information you receive from the analytics tracking code on your website. Most commonly used, Google analytics is a vital tool you should be using if you are not already. While it collects a large amount of useful information, it […]

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YourAdChoices: Make Display Ads More Meaningful to You

By Danny Myers / December 6, 2018 / 0 Comments

  Do you sometimes feel like none of the millions of ads you see on the internet are relevant to you or your interests? Or, have you ever run display ads and felt like they never reached relevant consumers? Well… have you ever noticed the small icon in the corner of many display ads? Whether […]

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“The List” and How to Avoid it

By Shannon Farris / November 29, 2018 / 0 Comments

  Do you know people who have “a list”? This list may be one stored away in the back of their minds or for those who are more serious about their experiences, it’s written down. This list contains the places that they will never step foot in again. You may even be thinking of a […]

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Overcoming 5 Graphic Design Mistakes for the Non-Designer

By Shelby Thomas / November 15, 2018 / 0 Comments

  When I first started my career out of college, I was a full-time graphic designer for a chemical corporation. I was often handed presentations or documents that were thrown together at the last minute and asked to make them “look nice”. My bosses that gave me the assignments did not come from a design […]

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