One topic has resurfaced lately in many of my coaching discussions. Small business owners are hesitant to niche their brand. What does that mean? From a marketing standpoint it means…
In our last blog, Jim emphasized the importance of identifying your brand in the beginning stages of your business. If you think your business is too small to work on…
Our clients are small businesses, owned and operated by individuals, usually started with little more than desire and a decent idea. If you’ve run a small business, you know the…
I’m sure you’ve heard it many times before, but I’ll say it again: email marketing is still a worthy investment for businesses. Why? According to Leighton Interactive, email marketing…
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