Marketing That Matches You

Creating Special Ad Audiences in 2020

By Shelby Thomas / February 4, 2020 / 0 Comments

Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]

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Make Sure Your Marketing Answers These Critical Questions

By Ashley Tuminello / January 15, 2020 / 0 Comments

After over 10 years of marketing experience, I have learned to be intentional, thoughtful & strategic in all the work I do.  One of the key ways I do that is focusing on the WHY of our client’s customers.       Why should someone buy their product or service?       How will it benefit their customer?  To accomplish […]

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Try to say everything and say nothing at all.

By Rachel Isbill / July 22, 2019 / 0 Comments

If you try to say everything, you say nothing at all. This is a phrase I adopted as my marketing motto early on in my career. My co-workers joked that I needed to get it tatoo-ed somewhere. As I worked on projects and print pieces, I felt a tension of effectiveness. Decision makers in the […]

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No One is Seeing Your Posts (and what to do about it)

By Shelby Thomas / June 12, 2019 / 0 Comments

Earlier this year, Facebook and its tagalong, Instagram, made the decision to stop showing your posts. Well, let me dial my exaggeration back a tad. They decided that only around 10% of your followers will see your posts on average. For many businesses, this resulted in nearly a 50% decrease in organic reach from 2018, […]

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A Parable, A Story and Your Business Brand

By Jim Miley / May 30, 2019 / 0 Comments

Sometimes you stumble into a theme in life where the common thread between events is incredibly obvious.  It took a few days to unfold for me last week but each of a trio of experiences jumped out with clear connection to the subsequent events that brought the theme into focus.     A Parable During regular […]

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3 Common Mistakes Using a Traditional Marketing Funnel

By Shelby Thomas / April 25, 2019 / 0 Comments

So, you’ve got yourself an amazing product and you’re ready to bring it to the world…3, 2, 1..blast off! But wait, do we know where we are going? All the time spent during the brand and product creation stage can be overwhelmingly exhausting, leaving little patience to see a return on investment. We understand that. […]

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Is Your Website Limiting Your Marketing Success?

By Shelby Thomas / March 21, 2019 / 0 Comments

Take a minute and think about your current website, keeping in mind these 3 key characteristics: Design Functionality Flexibility The third point may have stood out to you. We are not referring to responsiveness, which is a function of design, but rather 1) how much control/access you have to make changes, and 2) how easily […]

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conversions

Focus on What Matters: Marketing Results in 2019

By Shelby Thomas / January 31, 2019 / 1 Comment

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.”  John Doerr, Measure What Matters While launching 2019 with one of our busiest months ever, our team has also been strategizing new objectives and key results for Crossroads and our clients. This annual goal-setting process got a major […]

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