Marketing That Matches You


Focus on What Matters: Marketing Results in 2019

By Shelby Thomas / January 31, 2019 / 1 Comment

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.”  John Doerr, Measure What Matters While launching 2019 with one of our busiest months ever, our team has also been strategizing new objectives and key results for Crossroads and our clients. This annual goal-setting process got a major […]

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Tracking Conversions and Other Interactions on Your Website

By Danny Myers / January 17, 2019 / 0 Comments

In today’s digital world, two of your businesses most powerful tools are your website and the information you receive from the analytics tracking code on your website. Most commonly used, Google analytics is a vital tool you should be using if you are not already. While it collects a large amount of useful information, it […]

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YourAdChoices: Make Display Ads More Meaningful to You

By Danny Myers / December 6, 2018 / 0 Comments

  Do you sometimes feel like none of the millions of ads you see on the internet are relevant to you or your interests? Or, have you ever run display ads and felt like they never reached relevant consumers? Well… have you ever noticed the small icon in the corner of many display ads? Whether […]

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“The List” and How to Avoid it

By Shannon Farris / November 29, 2018 / 0 Comments

  Do you know people who have “a list”? This list may be one stored away in the back of their minds or for those who are more serious about their experiences, it’s written down. This list contains the places that they will never step foot in again. You may even be thinking of a […]

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Overcoming 5 Graphic Design Mistakes for the Non-Designer

By Shelby Thomas / November 15, 2018 / 0 Comments

  When I first started my career out of college, I was a full-time graphic designer for a chemical corporation. I was often handed presentations or documents that were thrown together at the last minute and asked to make them “look nice”. My bosses that gave me the assignments did not come from a design […]

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Boo! Don’t be Frightened by Digital Marketing…

By Shelby Thomas / October 18, 2018 / 0 Comments

  “Hello, could your site handle more traffic?” … “I’ve been impressed with your site, how would you like to receive 2,000 clicks per month with this limited time offer?!” … “Are you interested in increasing your domain authority and page rank over your competitors?” Sound familiar? We get it – you’ve most likely been […]

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Google Ads: Why SEO Just Isn’t Enough Anymore

By Danny Myers / October 4, 2018 / 0 Comments

  In today’s world, the internet is overflowing with information, content, and products for just about anything. Any number of keywords have hundreds of pages competing to rank number one on the search engine results page. It can often be difficult to appear on even the second page of the search results. So how do […]

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Niche Marketing: It is How To Grow Faster

By Sue Miley / September 13, 2018 / 0 Comments

One topic has resurfaced lately in many of my coaching discussions.  Small business owners are hesitant to niche their brand.  What does that mean?  From a marketing standpoint it means to focus your marketing efforts on a specific niche.  This is usually a specific target audience for your services or products. I wrote about this topic […]

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