Marketing That Matches You
In our last blog, Jim emphasized the importance of identifying your brand in the beginning stages of your business. If you think your business is too small to work on branding, I encourage you to read his blog here: https://crossroadcoach.com/branding/ As a brief review, what does your brand include? Your Target Market Your Value You […]
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Our clients are small businesses, owned and operated by individuals, usually started with little more than desire and a decent idea. If you’ve run a small business, you know the feeling of watching every dollar; only wanting to act on very necessary things with a direct impact on the bottom line. Nearly all my […]
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I’m sure you’ve heard it many times before, but I’ll say it again: email marketing is still a worthy investment for businesses. Why? According to Leighton Interactive, email marketing still has an enormous ROI of 3,800% (on average). This means for every dollar spent on email marketing, there is a $38 return. Just […]
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A Strong Foundation Our method for marketing at Crossroads has always begun with a firm understanding of our clients’ businesses. We start our business coaching by identifying and building a client’s vision, mission, and team. When businesses promote messages based on their foundation, our marketing strategies have a greater impact on consumers. One of the […]
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Before I worked at Crossroads, I was a full-time graphic designer, then an e-commerce manager, while also being a digital marketing consultant on the side. I’ve worked with all types of small businesses, corporations and startups. Each client always approached marketing a little differently. But no matter how you approach it, it’s valuable to prioritize and understand its […]
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One of my favorite “games” and ways to pass time over the summer when I was growing up was a brilliant game that my mom made up just for me. She would give me a handful of random, totally unrelated words and challenge me to create a story out of them. Call me a nerd, […]
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I think without a doubt the one thing all of my clients have a unified emotion over is paying taxes. I bet you can guess what that emotion is. We all have to pay taxes if we are making a profit, so that is the good news; we are profitable. How can we reduce the […]
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When you visit our website or browse our social media, it may not seem that we offer a wide range of logo design and marketing services. This is intentional, so let us explain! When I was studying marketing in college, a lot of time was spent on strategy and goal setting, rather than marketing tactics. Far too […]
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