Momentum: How to Spread the Good News of Your Business

Apr 11, 2011, Written by Sue Miley

Momentum is a great word and wonderful concept.  Who doesn’t want momentum?  Especially in your business!

But do you have it?

If not, how do you get it?

I think we can learn much about momentum from St. Paul.

First, we start with a clear vision.  Once the scales were off of his eyes Paul was focused on the message of the good news of Jesus Christ.  He never wavered.

To build momentum he repeated the message over and over.  He went from city to city preaching and teaching the good news.

He built up his own disciples to help him spread the good news.

Paul didn’t stop with a cursory message.  He didn’t just pay lip service to sharing that Jesus Christ was the way.  He dug into the details and helped us to see how this would give us a new life life.

3 Or don’t you know that all of us who were baptized into Christ Jesus were baptized into his death? 4 We were therefore buried with him through baptism into death in order that, just as Christ was raised from the dead through the glory of the Father, we too may live a new life.  Romans 6:3-5

Then Paul would follow-up.  He knew people and he understood that sometimes being out of site could result in out of mind.  Even if he was tied up at the time, or incarcerated, he would send letters and send his disciples and friends to remind the people of what he had taught.

How Do We Apply This To Our Business?

  1. Make sure you have a clear vision. Pray about it.  Write it out.  Discuss with partners or a business coach.  Get clear on your vision so that it doesn’t change next week or next year.  To gain momentum you need an established God sized vision to build on.  See Galatians 1:11-12.
  2. Develop a communication plan and message.  How can you best describe your vision?  How, who, how often, and where will you communicate it?  Make sure your message is clear, communicated and repeated consistently over and over again.  See Galatians 2:1-2.
  3. Gather and train your team. To really get momentum, having a team of others helping you spread the word really helps gain traction. But to make sure you don’t send out any “false teachers”, you need to make sure they are properly trained! See Acts 19:8-10.
  4. Explain the benefits to people. Paul’s message of the Good News was an eternal benefit to people.  How does your product or service help someone, solve a problem, or reduce pain?  People need to connect the dots, but you have to help them!  See Ephesians 1:3-10.
  5. Create a customer service system that follows up with your customers. How are things going?  Are you seeing the benefits?  Maybe you aren’t using the product correctly?  How can we help you make sure that you receive the full benefit?
  6. Do it again! Once your process is developed and working, repeat it.  Repeat in new territories, with new target audiences, or with new products and services.

Paul had a system and he repeated it over and over. (The bible references are merely a taste of the many that represent his work.)

I think we can safely say it gained momentum.  Look at his teaching today.  There isn’t a church in America that doesn’t teach and/or preach about St. Paul and his messages to God’s people.

His words are printed in billions of copies of the bible.

Most Christians can even quote one or more of his verses.

The Kingdom of God has grown in amazing ways through Paul’s teaching!

His system has carried forward for two thousand years!

Now that’s momentum!

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Sue Miley

Sue Miley MBA, MA, LPC helps small business owners build successful businesses on a foundation of Christian values. After 20 years in business, and 10 years as a Christian counselor, Sue uses a combination of faith, business and psychology to help clients in business and in life.

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