Strategy and Planning

How to Set Your Advertising Budget on Social Media

How to Set Your Advertising Budget on Social Media

By Marie Massonneau / February 14, 2023 / 0 Comments

One of the most recurring questions that we hear is, “How much should I spend on social media advertising for my company?” Whether you’re continuing your social media campaign or starting a new one, there are several questions to answer, from how much you should spend to where you should spend it. Companies spend, on […]

Read More
Strategies for Small Businesses in a Changing Economy

Strategies for Small Businesses in a Changing Economy

By Sue Miley / November 22, 2022 / 0 Comments

Small businesses come in every industry and different industries do better in different economic situations.  Who would have thought home sales would continue to soar through COVID?  Why wouldn’t a thrift store be the place to go if your home was destroyed in a flood? Strategies for small businesses in a changing economy is essential […]

Read More
Why Keyword Research Is Crucial To Digital Marketing

Keyword Research – The Foundation Of SEO

By Danny Myers / November 15, 2022 / 0 Comments

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website. Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals. But, at the core, SEO is about finding opportunities […]

Read More
overcome marketing challenges

How To Overcome The Biggest Marketing Challenges

By Camille Nelson / October 27, 2022 / 0 Comments

Marketing is changing more rapidly than ever before. One day you can use Facebook ads to target customers by age, gender, location and interests – and the next, all that information becomes “irrelevant” because something new has come along. The reality is that marketing is always changing, but there are still fundamental challenges that all […]

Read More
small business goal setting

The Importance of the Third Quarter

By Rachel Brackin / July 25, 2022 / 0 Comments

When it comes to reaching your goals and maximizing your potential in the field of business, excuses aren’t allowed and there is no room for failure. As a company, whether you are a small business or a corporation, you should have performance and revenue goals set for each year that are broken down into smaller […]

Read More
local SEO for small business

A Guide to Local SEO for Small Business Owners

By Danny Myers / April 19, 2022 / 0 Comments

Most small businesses face the same predicament when it comes to competing with the national brands – limited budget. That’s why local SEO is such a powerful marketing weapon. It allows small business owners to compete with bigger brands in the battle for a consumer’s attention.  In addition to being economical, local SEO is highly […]

Read More
digital marketing and small business

5 Digital Marketing Strategies for Small Businesses in 2022

By Danny Myers / December 14, 2021 / 0 Comments

When you’re a small business, digital marketing can often be lower on your list of priorities. However, it can be one of the best ways to drive new customers to your website. When you have a solid digital marketing strategy in place, it means customers can find you more easily, and you don’t have to […]

Read More
happy customers

10 Things You Can Do Today to Keep Customers for Life

By Shelby Thomas / November 1, 2021 / 2 Comments

If you want to keep your customers for life, here are 10 actionable steps you can take today that will earn trust and develop a long-term relationship. After all, the ability for small businesses to build and maintain positive relationships with their customers is what enables them to push through difficult periods such as the […]

Read More