Strategy and Planning
Small businesses come in every industry and different industries do better in different economic situations. Who would have thought home sales would continue to soar through COVID? Why wouldn’t a thrift store be the place to go if your home was destroyed in a flood? Strategies for small businesses in a changing economy is essential […]
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Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility for your website. Today, SEO is a much wider discipline than in the early days of the industry and has been segmented into many verticals. But, at the core, SEO is about finding opportunities […]
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Marketing is changing more rapidly than ever before. One day you can use Facebook ads to target customers by age, gender, location and interests – and the next, all that information becomes “irrelevant” because something new has come along. The reality is that marketing is always changing, but there are still fundamental challenges that all […]
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When it comes to reaching your goals and maximizing your potential in the field of business, excuses aren’t allowed and there is no room for failure. As a company, whether you are a small business or a corporation, you should have performance and revenue goals set for each year that are broken down into smaller […]
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Most small businesses face the same predicament when it comes to competing with the national brands – limited budget. That’s why local SEO is such a powerful marketing weapon. It allows small business owners to compete with bigger brands in the battle for a consumer’s attention. In addition to being economical, local SEO is highly […]
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When you’re a small business, digital marketing can often be lower on your list of priorities. However, it can be one of the best ways to drive new customers to your website. When you have a solid digital marketing strategy in place, it means customers can find you more easily, and you don’t have to […]
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If you want to keep your customers for life, here are 10 actionable steps you can take today that will earn trust and develop a long-term relationship. After all, the ability for small businesses to build and maintain positive relationships with their customers is what enables them to push through difficult periods such as the […]
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I swear the Keurig coffee maker drips at half speed when I am watching it. It takes forever. And I know the stock market is way more volatile when I check it every day. And those blonde highlights I saw turned grey with bright lights on in the bathroom. Close inspection reveals the wrinkles, the […]
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