Point To YOUR Difference

Jan 14, 2013, Written by Sue Miley

Point of Difference
Dare To Be Different

Having a point of difference for your business isn’t a new concept.  It is discussed everywhere.

So you know about it, but do you have one?

Why is your business, product, or service different than the other guy who does what you do?

We have the best customer service around!

Everyone says that.

Why is yours the best?

Because we care more.

Everyone says that.

How do we know you care more?

A Point of Difference Has To Really Be Different

Saying that you are the #1 in service or the #1 in quality will make you about the millionth small business that says that.

If you are different in these areas you need to have something compelling and specific that explains why.

If you don’t have a tangible specific difference, you need to find one in some area.  If you don’t, you are just selling your widget against someone else’s widget. In this case  price usually becomes the determining factor.  You don’t want to have to always discount your price to get the sale!

Create a Point of Difference and Communicate It

Find something that you do, or can do, that no one in your industry or your community is doing and then tell everyone about it.

If you have a tangible point of difference, and you don’t tell anyone, the power of this competitive advantage is greatly diminished.

Everyone in your business needs to know your point of difference.

Everyone in your business needs to be able to communicate your point of difference.

Your marketing needs to focus on it.

Your communications need to focus on it.

Your sales need to focus on it.

Everything needs to point to it.

Point to YOUR difference.

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Sue Miley

Sue Miley MBA, MA, LPC helps small business owners build successful businesses on a foundation of Christian values. After 20 years in business, and 10 years as a Christian counselor, Sue uses a combination of faith, business and psychology to help clients in business and in life.

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