I am not sure if this is an appropriate thing to blog about but since it was such a shock and it has absolute business implication I decided it was a great thing to blog about. Chris Brogan’s most recent blog post states that he charges $22,000.00 for a full day of his time. Now he didn’t say how many takers he actually gets at this rate but he did share that he only needed 2-3 takers per month. (Don’t we all.) He also has a post about his reasoning and some built in tips about having multiple layers of price options i.e. his free blog, his $20.00 books, his $47/month membership site and his $22,000.00/day one-on-one consult.
The learning here is that we need to provide people with multiple ways to work with us at varied price levels. I can only imagine the stress I would feel if after talking for 3 minutes, or 180 seconds, I had not provided $100.00 in value. But I digress. I did figure it out though and that would be a little over $36.oo/minute.
His main point is to charge what you deserve and I imagine there are many business people who undervalue what they deserve. My advice, although not worth $36.00/minute, is to charge what you feel your time is worth and deliver on your worth. I think more people spend copious amounts of time trying to figure out the price they should charge…figure no-one will pay it… so they lower the price…then they feel aggravated and undervalued… and by the time they deliver the work, they under-perform because they feel like the customer doesn’t deserve their best for that price. Which makes no sense at all because the customer doesn’t know where you started or what process you went through to set the price to begin with.
Let’s all be inspired by Chris Brogan’s fee. Let’s imagine he get’s 2-3 clients at this rate every month. (That is an incredible visual) And then let’s aspire to deliver value to our client’s that would be worth $22,000.00/day. I believe it is all about making a difference to people and giving them our best regardless of the price. Why? Because it glorifies God. It is all His anyway. And He is faithful and will bear fruit when we really deserve it!
I don’t know if you will take my measly $2.00-$3.00/hour advice, but I have seen how much value Chris tries to provide, so I believe this is pretty aligned with his actions!