I think group coaching is my new favorite thing. I have been working with a group of entrepreneurs about crystalizing their God-given vision, establishing their foundation on rock, and growing their sales and profits. The thing that never ceases to amaze me is how much I learn when I teach. When you have to take the time to focus your thoughts, strategies and ideas to communicate to others you:
- see new connections,
- feel fresh motivation,
- and remind yourself of the foundation of knowledge you have been collecting.
This is how I feel every time the group meets. That is after I kick myself for not developing the materials into deliverable formats before forming the group.
When you are working with people one-on-one the agenda is so specialized that you don’t take your responses and discussions and put them to paper. At least I don’t. I just say 8-10 times a week why social media would work for client A, client B, and so on. You would think I would get so sick of hearing myself saying the same thing over and over again, that I would develop an ebook, a special report, etc.
The benefits are mutual:
- I create products and have more efficient use of my time.
- Clients get way more value when I can focus on the information and strategies that are specific to them and leave the general information to the ebook or special report.
- Preparation improves the clarity of the messages and information.
- Nothing is left out because I have time to develop an outline and think through the topic.
And best of all, once I have developed the material to teach others, the information is top of mind and I re-focus my attention to employing the strategies and tactics in my own business.
I bet the apostle Paul felt this way as he travelled around sharing the gospel. Teaching others what it looked like to be more Christ-like. I can only imagine it motivate him even more to carry on his mission. I imagine each time he put pen to paper (or quill to scroll) his thoughts became more clear.
What if you aren’t a teacher, a coach, a consultant or St. Paul?
Obviously, many of you have different types of business than mine. So what are your teaching opportunities.
- Can you prepare materials in advance for training new employees? There will probably be future employees that will come along later and then you will have the information ready and consistently apply it across positions. Plus, remember, then you can spend more individual time focusing on how to make that employee more successful.
- Maybe you could plan a meeting to share the company’s vision with your team. By presenting it to a group it will discipline you to fine-tune your vision and put it in a format to share with others.
- When you hire a marketing firm, rather than just meeting with them, prepare a document to share your marketing goals, message, and strategies with the vendor. By better preparing to teach or share with them the objective of the project you are hiring the for the more likely you are to have a clearer picture yourself. You will probably communicate more succinctly and think through the outcomes you desire. Overall, setting up for greater success in the project.
These are just a couple of ideas. What ideas do you have about how small business owners can take the concept of “you learn more when you teach” to their organization?