Systems and Automation
Creating ads that work with Facebook’s constant audience limitations is like chasing a lock that’s never quite within arm’s reach, and if you’re lucky enough to unlock it once, the key breaks the following week. In other words, optimization is hard. The thing is, optimization takes time. The complexity arises out of a need to […]
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As we try to deal with information overload in today’s digital age, the less distractions the better. Email, social and phone notifications ping us throughout the day, having a significant impact on our productivity and stress. While these distractions do seem overwhelming, it’s refreshing to know that emails services and social media platforms are implementing changes […]
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Earlier this year, Facebook and its tagalong, Instagram, made the decision to stop showing your posts. Well, let me dial my exaggeration back a tad. They decided that only around 10% of your followers will see your posts on average. For many businesses, this resulted in nearly a 50% decrease in organic reach from 2018, […]
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Stating the obvious, consistency is very important in operating an effective business. We need to be consistent in our branding and marketing, provide consistently good service, be consistent in our communication with our employees. Consistency provides stability in our work that builds reliability and trust over time. And when I say consistency, I mean consistently good […]
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Upon closing the clasp of my seat belt, the voice rang clear over the loud speaker: “First let me tell you what you can expect on our flight. We will be traveling for eight hours and 45 minutes. During your time with us we will begin by serving a beverage. After that we have three […]
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Inspiration for Simplicity People often ask me (or maybe I am just waiting for them to) about my sources for inspiration, values, and principles. As long as I can remember, I have been infatuated with a simpler time…a time not too long ago where it seemed respect, manners, higher thought, and discipline were held to […]
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“Managing the people, that’s the hardest part.” Such a common sentiment from business owners. A large part of our mission at Crossroads is to ease the burden for small business owners so helping them lead, manage and coach their people is a hot topic around here. Throughout the planning cycle, we work to identify opportunities, […]
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Is Your Website Working for You? Many of our blogs discuss helpful suggestions for managing your employees, yourself, and recruiting. But what about the only employee in your office who is objective, highly functioning, proactive, and also nice to look at? Well, if you have not found that person yet, have a look in front […]
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