Introducing Rachel Isbill!
It is with great pleasure I get to introduce you to our newest member of the Crossroads Professional Coaching team, Rachel Isbill. Rachel is part of our marketing team expansion and brings with her experience in strategy, planning, and copywriting.
We do so much content writing for our wonderful business clients that I am excited to be able to add a full-time and talented writer to our midst. Her background in strategy development adds a depth to her writing that exceeds good prose and meaningful information. Being a part of the strategic development of a brand ensures that all content created for a client, or for Crossroads, matches their brand, connects to their voice, and ensures that the client’s message for their target audience is woven throughout all of their communications. Rachel connects the dots of strategy and communication to provide marketing for our clients that highlights each of their individual point of differences.
Although Rachel joined us mid-January, a lot has been going on in her first three months. She dove right in and began learning our clients’ businesses and supporting their marketing. She has also been writing her own posts for Crossroads Coaching and Counseling blogs. Oh, and did I mention she planned a wedding (hers) and got married on April 13!
Since she is my daughter, I was sort of tied up with work and weddings too. But, now with a little break after festivities, I can give her a proper introduction.
Rachel Miley serves clients as Crossroads’ Marketing & Communications Strategist. Her desire is to meet clients’ goals through effective and innovative content development, strategic planning and coaching.
A prior career in the non-profit sector has brought Rachel to Crossroads with a mindset of creativity and resourcefulness. Rachel spent the past three years working for Lifeline Children’s Services as their Marketing & Communications Manager. In her time with Lifeline she directed the implementation and maintenance of their website, strategy of a robust group of social media channels, the creation of video and print materials and the planning and implementation of many events. Her favorite part of working with her team was developing the strategies and creative direction that would help their organization reach their goals in helping find children forever families.
Her desire is to help our clients grow their businesses on a foundation of their Christian values and to help individuals discover how to glorify the Lord in and through their work.
Rachel’s experience has been in marketing, however, she majored in psychology in college and is pursuing her Masters in Counseling starting this Fall. This gives her a passion for both our business coaching and counseling services and we are thankful she shares her thoughts and heart by writing on both of our blogs. Here is a sample of some of her recent posts:
Yesterday Twitter got a lot of action when Facebook and Instagram servers had outages for most of the day. Tweets were flying with the hashtag #FacebookDown. Normal functioning seems to have returned to both sites as of Thursday morning- so if you missed it, all is restored and fair-weather Twitter users have likely returned to… read more.
Christians in business often go against the grain of corporate culture. We’re different. This shouldn’t be a surprise. After all, scripture is clear in referencing a believer’s distinct role in a secular world. “If you belonged to the world, it would love you as its own. As it is, you do not belong to the… read more.
Navigating emotion is a learned skill. It requires patience and practice. Sometimes guidance. There are varying emotions of different depths- and each variable can require a different approach to management and coping. Sometimes our attempts at managing these emotions can be… read more.
“Turn and look at your pain.” I looked back at her with frustration. I don’t want the pain. “You have to acknowledge your pain. Sit in it for a while. Experience the pain. Before you can truly move forward in healing,” she said. If you’re like me, as soon as negative… read more.
- Business Coaching for Non-Profits
Rachel has worked in several non-profits through internships through college and then full-time as part of the Development Team for Lifeline Children Services. In addition, she has been very involved and serves on the Board of Unless U. Unless U is committed to serving adults with developmental disabilities and their families through continuing education, life skills, and social skills.
- Marketing Coaching and Strategy Development
- Copywriting and Content Creation
- Marketing Plans
I am so excited to have Rachel as part of our team. She is the third leg of our marketing stool, as we have great design, project management, and analytics from Shelby Thomas and cutting edge digital marketing and systems management from Danny Myers. Meaningful strategy and strong copywriting delivers a full marketing team to our clients.
We are very excited to provide even more in-depth and creative marketing and coaching to our clients!